Affiliate, Influencer & Creator Manager

Job description

JOB DESCRIPTION

Affiliate, Influencer & Creator Manager

LEVEL: Manager | REPORTS TO: Director of Marketing | LOCATION: Remote (U. S.) | TYPE: Full-Time

OVERVIEW

The Role

Truly Free Home is looking for an Affiliate, Influencer & Creator Manager to build and run the strategy behind our creator ecosystem. This role owns the relationships with our top-tier affiliates, influencers, and creators end-to-end — from discovery and negotiation through content, whitelisting, and renewal — and turns those partnerships into a repeatable, measurable growth channel.

CHARTER

Own the creator growth engine: recruit and retain the right partners, get whitelisting right, and turn creator content into predictable, efficient revenue.

Creator Strategy Whitelisting Top-Tier Relationships Performance

RESPONSIBILITIES

What You'll Do

- Own and evolve the affiliate, influencer, and creator marketing strategy in line with brand and revenue goals.

- Manage the full lifecycle of top-tier affiliates, influencer, and creator partnerships — discovery, outreach, negotiation, onboarding, activation, and renewal.

- Serve as the primary relationship owner for top-tier creators, ensuring clear communication, timely payment, and mutual growth.

- Lead whitelisting strategy — securing and managing partnership/branded-content ad permissions (e.g., Meta Partnership Ads, TikTok Spark Ads) and creator ad-account access.

- Partner with the paid social/media buying team to identify top-performing organic creator content to whitelist and scale as paid media.

- Negotiate contracts, commission structures, usage rights, and exclusivity terms with affiliates, influencers, and creators.

- Track and report on program performance — CAC, ROAS, EMV, conversion rate, and downstream retention impact — and use the data to steer strategy.

- Manage affiliate tracking platforms and networks, keeping partner rosters, commissions, and reporting current.

- Design and refine tiering and incentive structures that reward and retain top performers.

- Collaborate with content, creative, and brand teams to keep creator output aligned with brand voice and compliant with guidelines.

- Stay current on platform policy and disclosure requirements (FTC guidelines, platform whitelisting terms) and ensure the program stays compliant.

- Continuously identify and onboard new creator partners to diversify and grow the pipeline.

WHAT SUCCESS LOOKS LIKE

Impact

Revenue Growth

Affiliate/creator-driven revenue grows quarter over quarter.

Efficient Acquisition

Whitelisted creator content lowers blended CAC and lifts ROAS.

Partner Retention

Top-tier affiliates, influencers, and creators renew and expand.

QUALIFICATIONS

What You Bring

REQUIRED

• 3+ years in affiliate, influencer, or creator marketing, ideally within DTC or e-commerce.

• Working knowledge of whitelisting / branded-content ad strategy (Meta Partnership Ads, TikTok Spark Ads, or equivalent).

• Track record negotiating contracts and managing relationships with top-tier talent.

• Comfort with affiliate platforms, tracking tools, and performance reporting.

• Strong relationship management, negotiation, and communication skills.

PREFERRED

• Experience in subscription or DTC consumer products.

• Familiarity with affiliate network platforms (e.g., Impact, Levanta, ShareASale).

• Experience working cross-functionally with paid social or media buying teams.

• An existing network of creator and talent relationships.

EXTRA POINTS

Top Partner Track

- Marquee Partnerships or Sponsorships

- CoBranded Deals

- Whitelisting

- Flagship Creators/Athletes/Personalities

ORG CONTEXT

Where This Role Sits

Reports To

Director of Marketing

This Role

Affiliate, Influencer & Creator Manager

Adjacent

Paid Social / Media Buying, Content & Creative, Brand

Supports

Growth & Revenue targets, Customer Acquisition Cost, Retention