ASO Manager / Platform Partnerships

Job description

We're looking for an ASO Manager / Platform Partnerships Manager to join our team and fully own organic growth for our mobile games on the App Store and Google Play.

You'll work closely with the product, marketing and creative teams — driving store visibility and conversion end-to-end, from keyword and creative testing to store events and featuring submissions. This is an autonomous role: you set the direction for ASO, not just execute it.

What You'll Do

Own ASO end-to-end: keyword strategy, metadata, localization and store conversion

Define priority geos and run a continuous testing pipeline across the full store listing — titles, subtitles, descriptions, icons, screenshots and preview videos (Google Play Experiments, Custom Product Pages, Product Page Optimization)

Track store performance — impressions, CVR, organic installs, keyword and category rankings — and turn the data into clear recommendations

Set up and manage store events for our LiveOps calendar (App Store In-App Events, Google Play Promotional Content / LiveOps)

Own the seasonal event strategy: advise the product team on which global and regional moments matter in our priority geos and how far ahead to plan the LiveOps calendar around them

Prepare featuring submissions, pitch decks and presentations for Apple and Google, and own communication with platform representatives

Stay ahead of App Store and Google Play changes — new formats, algorithm and policy updates — and bring them into our roadmap first

What We Expect

Hands-on ASO experience with mobile games on both App Store and Google Play, with results you can walk us through

Deep understanding of how store search, ranking factors and organic growth actually work on each platform

Strong copywriting for store listings and experience adapting them across languages and markets

Experience running store A/B tests (Google Play Experiments, Custom Product Pages, Product Page Optimization) and reading the results correctly

Confident use of ASO and market intelligence tools (AppTweak, Sensor Tower, Mobile Action, AppFollow or similar)

Practical experience with App Store Connect and Google Play Console, including setting up store events

Experience preparing featuring pitches

Ability to drive the direction independently: set priorities, plan ahead and deliver without day-to-day management

Analytical mindset and attention to detail

Good spoken and written English for communication with platform teams

Nice to Have

Understanding of LiveOps in F2P games and how long-term event calendars are built

Knowledge of cultural calendars and player behaviour across different markets

Experience working alongside a marketing team and understanding of how paid and organic traffic interact

Experience writing creative briefs for store assets