B2B Demand Generation / Field Marketer

Job description

We’re growing fast, and we’re looking for a Field Marketer to lead demand generation and campaign execution for our B2B growth. In this hands-on role, you’ll be launching demand generation, running events, campaigns, and webinars — turning strategy into measurable pipeline. You’ll take full ownership of campaign execution, work closely with our Product Marketing team, and report directly to our CBDO.

Key Responsibilities

- Own demand generation campaigns end-to-end — planning, launch, and results analysis.

- Manage the marketing funnel, from first touch to MQL handoff, keeping sales supplied with qualified leads.

- Organize and run conferences, trade shows, and webinars — logistics, vendor coordination, and post-event analysis. Most events are virtual, with occasional travel required.

- Brief and manage external contractors — designers, videographers, writers — to produce marketing assets on time and on brief.

- Identify, test, and scale new acquisition channels based on performance data.

- Monitor campaign performance using key metrics (CPL, MQL, conversion, ROAS) and translate results into next steps.

- Collaborate with Product Marketing and sales to keep campaigns aligned with company priorities.

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Requirements

- Proven, hands-on track record in B2B marketing, with real ownership of campaign execution — not only planning.

- Successful track record of running demand generation or growth campaigns independently, start to finish.

- Experience organizing events (conferences and/or webinars) end-to-end.

- Experience managing external vendors, agencies, or contractors.

- Strong project management skills — comfortable handling multiple campaigns and deadlines at once.

- Results-oriented mindset with a high level of autonomy and responsibility.

- Ability to stay organized and prioritize effectively across several moving parts.

- At least an Upper-Intermediate (B2) level of English.

- Willingness to travel occasionally for key conferences and events.

Nice to have

- Experience with HubSpot or a similar marketing/CRM platform.

- Basic copywriting or visual/design sense — enough to brief well and evaluate vendor output.

- Experience working closely with a sales team on lead handoff and alignment.

We Offer

- Opportunity to contribute to a mission-driven startup and support prestigious clients, including governments worldwide, enterprise clients, and leading NGOs in tackling global security challenges.

- Autonomy and freedom to drive experiments and bring your own ideas to life.

- Work from wherever you’re most productive — the role is 100% remote. If you’d rather work alongside the team in person, we also offer coworking spaces in Kyiv and Lviv.

- Flexible, unlimited time-off policy.