CMO/Head of Affiliate

Job description

Location: Remote

Employment: Full-time

Industry: iGaming

About the Project

We are launching a new iGaming project focused on Canada, Australia, and New Zealand, backed by an international holding with strong financial resources and operational expertise.

We are looking for a CMO with strong hands-on iGaming experience who can build the marketing function from the ground up, define the acquisition strategy, assemble the right team and partners, and take ownership of growth across Tier-1 GEOs.

This is a role for someone who has already worked with casino/betting products, understands acquisition economics, and can combine strategic leadership with hands-on execution.

What You'll Do

- Build and own the overall marketing and acquisition strategy from scratch

- Launch and scale player acquisition across Canada, Australia, and New Zealand

- Develop affiliate, paid acquisition and other relevant traffic channels

- Build relationships with affiliate partners, networks and key market players

- Define marketing budgets, forecasts and acquisition targets

- Own core performance metrics: FTD, CPA, ROI/ROMI, LTV, NGR, conversion and retention

- Analyze channel performance and continuously optimize acquisition economics

- Build and manage the marketing team as the project scales

- Work closely with Product, CRM/Retention, Analytics and management

- Participate in positioning, market-entry strategy and overall commercial growth

What We're Looking For

- Senior marketing leadership experience in iGaming: CMO, Head of Marketing, Head of Acquisition, Head of Growth or similar

- Strong experience with online casino and/or betting products

- Proven experience launching or significantly scaling acquisition

- Strong expertise in affiliate marketing and understanding of other performance channels

- Experience working with Tier-1 markets, ideally Canada, Australia and/or New Zealand

- Strong understanding of iGaming unit economics and marketing KPIs

- Experience managing budgets, partners and marketing teams

- Ability to build processes and strategy in an early-stage / launch environment

- English sufficient for working with international partners and markets