CRM Marketing Manager

Job description

Are you an innovative, customer-focused PRO? At Mojam, we’re looking for a CRM Marketing Manager who’s ready to shake things up and revolutionize how we connect with our players! 🚀 If you’re passionate about creating personalized customer journeys and driving retention, we want you on our team. Help us elevate our CRM strategies and build stronger relationships with our community.

⚡️ What to do:

- Manage and optimize the CRM platform to enhance customer engagement, segmentation and personalization

- Develop and implement a comprehensive CRM strategy, including email, web push, and on-site communications, to increase customer retention and engagement

- Design and execute customer segmentation strategies to ensure relevant and targeted messaging to different customer segments

- Utilize A/B testing to continuously improve CRM activities effectiveness

- Monitor, analyze, and report on the performance of CRM initiatives, making data-driven recommendations for optimization and improvement

- Collaborate with the Marketing, Product, and Analytics teams to align CRM activities with overall company goals and strategies

- Control production of all necessary materials

- Stay up to date with the latest industry trends, best practices, and emerging technologies related to customer retention and CRM

🦸 Your superpowers

- 2+ years of experience in CRM/ Retention/Email Marketing

- Proficient in using CRM platforms and marketing automation tools

- Detailed expertise in email, web push, on-site communication retention strategies

- Analytical and data-driven, with the ability to interpret customer data and make informed decisions on CRM initiatives

- Strong copywriting skills, possessing the ability to produce engaging and persuasive content tailored to different customer segments

- Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments

- Results-oriented mindset with a focus on driving measurable improvements in customer retention metrics and CRM performance

- Continuously seeking opportunities to innovate and improve retention strategies and CRM processes

- Upper-intermediate (B2)

- HTML and CSS proficiency

Being well-acquainted with the gaming industry, having a passion for video games (CS ideally) would be a substantial asset.

🍪 Team Perks

- Totally remote work from wherever you grind. Into coworking? We’ve got your back

- Flex schedule with no time tracking, because our goal is results

- Work gear on us, get the tech you need

- Half-year bonus Twice a year every mojamer receives a sweet bonus as a nod to our shared achievements

- Health buffs: compensation for sports and mental health, paid sick leaves, and 18 days for vacation

- Skill boosts: we cover training, certs, UA and ENG classes, and pro tips from our top mojamers

- Day-offs and gifts on important dates that you choose yourself (birthday, work anniversary, child’s birth, wedding)

- A squad of PRO&BROs to craft epic gaming worlds with!

Ready to elevate CRM to new heights 😉? We’re excited to see your CV and hopefully welcome you aboard! Let’s add more jam together 🚀