CRM / Retention Lead

Job description

We are looking for an experienced CRM / Retention Lead in the iGaming / betting / casino industry to take ownership of player retention strategy and drive LTV growth.

What you will do:

- Develop and implement retention strategies: reduce churn, increase loyalty and LTV.

- Optimize CRM: segmentation, personalization, and processes.

- Launch and scale retention initiatives: welcome/onboarding programs, loyalty programs, win-back campaigns.

- Conduct A/B testing of campaigns and analyze the effectiveness of bonuses, promotions, and communications.

- Manage all communication channels: email, push, SMS, messengers, in-app.

- Lead a team of retention managers and collaborate with cross-functional teams.

What we expect from you:

- 2+ years of experience in CRM / retention / database marketing.

- Experience in iGaming / betting / casino, launching and optimizing retention initiatives.

- Proficiency with CRM platforms, Google Analytics / Power BI, Excel, Jira / Confluence, ESP.

- Experience with bonuses, promotions, and analytics (NGR, ARPU, churn, LTV).

- English — Upper-Intermediate+ (working proficiency).

What we offer:

- Opportunity to impact key metrics: reduce churn, increase LTV and ARPU, boost repeat deposits.

- Lead projects for implementing a new CRM and developing retention analytics.

- Work with international markets (CIS, Africa, MENA).

- Build and manage a retention team and implement industry best practices.

If you are ready to drive company growth through player retention and lead a team of professionals, join us!