CRM/Retention Manager

Job description

We are looking for an experienced CRM Manager to build our customer communication system from the ground up for a fast-growing direct-to-consumer brand.

Responsibilities:

- Design and implement the company's CRM infrastructure from scratch.

- Organize and manage a customer database of approximately 10,000 contacts.

- Segment the customer database based on customer behavior and purchase history.

- Set up automated and manual email, SMS, and/or messaging campaigns.

- Develop customer communication workflows, including welcome sequences, product launches, promotional campaigns, customer retention, and re-engagement strategies.

- Integrate the CRM with the necessary tools and platforms.

- Monitor campaign performance and optimize key metrics such as open rates, click-through rates, and conversions.

Requirements:

- Proven experience implementing CRM systems and building customer communication processes from scratch.

- Experience with e-commerce or consumer brands is highly preferred.

- Hands-on experience with CRM platforms such as HubSpot, Klaviyo, Kommo, Bitrix24, amoCRM, or similar.

- Strong understanding of CRM marketing, customer segmentation, lifecycle marketing, and marketing automation.

- Experience setting up integrations and automated workflows.

- Analytical mindset with a focus on measurable business results.

Nice to Have:

- Experience working with subscription or repeat-purchase businesses.

- Experience cleaning, organizing, and migrating customer databases.

- Knowledge of email marketing platforms and messaging automation tools.

- Understanding of customer retention strategies and loyalty programs.

- Knowledge of data privacy and personal data protection best practices.