CRM Team Lead

Job description

We are looking for a CRM Team Lead to become a key member of our dynamic team. In this role, you will be responsible not only for developing and executing CRM and retention strategies but also for leading and mentoring a team of CRM specialists to achieve ambitious business goals.

HOW YOU WILL MAKE AN IMPACT

- Build and develop CRM and retention strategies for casino products

- Develop player lifecycle campaigns: onboarding, retention, reactivation, churn prevention, loyalty

- Create segmentation strategies and personalized communication flows

- Analyze CRM performance metrics including retention, LTV, ARPU, NGR, churn, CTR, and conversion rates

- Optimize communication funnels and player engagement strategies

- Collaborate with Product, VIP, BI, Content, and Dev teams

- Manage and mentor the CRM team

- Conduct 1:1 meetings, performance reviews, and team coaching

- Set KPIs and monitor team performance

- Oversee CRM campaigns across Email, SMS, Push, Onsite, and Messengers

- Work with automation and trigger-based campaigns

- Launch and optimize A/B tests

- Prepare technical tasks for BI and development teams

- Participate in CRM platform improvements and implementations

WHAT WILL HELP YOU SUCCEED IN THE ROLE

- 3+ years of CRM experience in iGaming

- 1+ year of leadership or team management experience

- Strong understanding of player lifecycle and retention mechanics

- Experience working with Tier-1 / European GEOs

- Hands-on experience with CRM platforms and campaign management

- Strong analytical skills and understanding of CRM metrics

- Experience with multichannel communication strategies

- Ability to work in a fast-paced startup environment

- Strong communication and organizational skills

- English level: Intermediate+ or higher

HOW WE WILL KEEP YOU SMILING

- We offer flexible working hours and remote work setup, enabling you to plan your work around your life and not your life around work!

- We offer unlimited vacation days, and we provide sick leave of paid.

- We are ready to offer relocation support for candidates.

- A competitive compensation that values the skills and experience you bring.

- Employee referral bonus and gifts for your special days.

- Financial support in 50% for learning expenses to help you in your professional growth!

- With us, you will experience a positive atmosphere and a company culture where people are valued above all else. You'll also have the opportunity to participate in fun team-building activities.