Digital Marketing Lead

Job description

As a Digital Marketing Lead, you will contribute to the planning and execution of digital marketing activities that support brand awareness, engagement, and demand generation. This role involves working with cross-functional teams to create content, manage digital channels, and support marketing initiatives.

What You’ll Do

Marketing & Campaign Support

- Contribute to digital marketing campaigns, including content creation and distribution

- Support demand generation activities in collaboration with sales and marketing teams

- Assist in preparing promotional materials, presentations, and events

Content & Channels

- Create and publish content for digital channels such as LinkedIn, websites, and newsletters

- Support development of product-related content in collaboration with internal teams

- Help maintain consistency and quality across marketing communications

Platforms & Tools

- Support the maintenance and use of marketing platforms such as HubSpot, LinkedIn, and WordPress

- Maintain and update contact databases and marketing assets

- Assist with website updates, including content management and SEO improvements

Market Insights & Analytics

- Conduct market research and support analysis of marketing data and performance

- Use analytics tools to track engagement and campaign effectiveness

- Contribute to reporting and insights to inform future activities

Events & Coordination

- Support planning and coordination of trade shows, events, and webinars

- Assist with logistics and marketing materials for external engagements

What You Bring

Experience

- Experience in digital marketing, content marketing, or related roles

- Experience working with digital platforms, campaigns, or content creation

- Exposure to B2B or technology-focused marketing is helpful but not required

Skills

- Strong written and verbal communication skills

- Ability to organize tasks and manage multiple priorities

- Familiarity with digital tools such as CRM systems, analytics platforms, or marketing software

- Interest in working with technical products or concepts

- Attention to detail and a structured approach to work

Tools & Knowledge

- HubSpot or similar CRM/marketing automation tools

- LinkedIn content management and analytics

- WordPress or similar content management systems

- SEO or keyword research tools

- Microsoft Office or similar productivity tools

Qualifications

- Degree in Marketing, Business, Communications, or a related field, or equivalent experience

What Helps You Succeed

- Collaborative and team-oriented mindset

- Curiosity and willingness to learn

- Adaptability in a dynamic environment

- Ability to communicate across teams and functions