Digital Marketing Manager

Job description

Digital Marketing Manager - Praetorix 🚀

We are seeking a Digital Marketing Manager to lead B2B/Enterprise IT marketing and lead generation in the US and European markets. This role requires a business owner’s mindset and focus on scaling the sales pipeline.

Key Responsibilities

• Strategy & Positioning 🧭

Formulate the 12-18 month marketing strategy, define positioning (USP, ICP), and develop Go-To-Market plans for UX/UI & Frontend, End-to-End Development, and AI Solutions.

• Brand & Communications ✨

Develop and maintain the brand story and visual identity across all channels (website, presentations, PR, etc.) to increase recognition among enterprise audiences.

• Lead Generation & Growth 🚀

Build a high-performance inbound + outbound lead generation engine focused on delivering MQL/SQL and managing the full marketing funnel.

• Analytics & KPIs 📊

Own key metrics (CAC, CPL, ROI, pipeline influenced) and manage marketing budgets.

Requirements 📌

- 5+ years of experience in Sales / BizDev / Marketing / Lead Gen ⭐

- Proven expertise in IT B2B (Europe/USA) 🌍

- Ability to build systems and scale processes ⚙️

- English level: Upper-Intermediate (B2) 🇬🇧

Ready to discuss your ideas and drive growth? Let’s talk! 💬