GoHighLevel Marketing Operations Specialist

Job description

GoHighLevel Marketing Operations Specialist – CRM, Email & Social Media

Full-Time | Remote | U. S. Business Hours (PST Preferred)

About the Role

At Pavago, one of our clients is hiring a GoHighLevel Marketing Operations Specialist to manage day-to-day marketing execution, CRM workflows, email campaigns, social media, and operational coordination.

This is a hands-on execution role — not a strategy-only position. You’ll work directly inside GoHighLevel (GHL) to manage automations, pipelines, nurture sequences, and lead follow-ups while also supporting content, social media, and broader business operations.

If you’re highly organized, comfortable with marketing technology, and know how to keep CRM + marketing + operational workflows running smoothly, this role is a strong fit.

What You’ll Own

GoHighLevel CRM & Marketing Automation

- Build, manage, and optimize workflows inside GoHighLevel (GHL)

- Create and maintain:

- CRM automations

- Nurture sequences

- Email campaigns

- Follow-up workflows

- Lead pipelines

- Maintain clean and accurate contact and pipeline records

- Ensure leads and customers receive timely communication

- Monitor workflows for errors, missed follow-ups, or automation gaps

- Support funnels and outreach campaigns from setup through execution

Email Marketing & Lead Nurturing

- Build and execute email campaigns within GoHighLevel

- Manage automated lead nurture and follow-up sequences

- Organize audience and contact data

- Monitor campaign execution and engagement

- Ensure leads move through the appropriate CRM stages

- Improve follow-up consistency across marketing and sales workflows

Social Media & Content Execution

- Create, schedule, and publish content across:

- LinkedIn

- Facebook

- Instagram

- Online communities

- Manage comments, DMs, and community engagement

- Maintain consistent brand messaging across channels

- Track engagement and maintain performance reports

- Support promotional and advertising campaign execution

Content Creation & Digital Assets

- Create and edit:

- Short-form videos

- Social media clips

- Graphics

- Marketing assets

- Use tools such as:

- Canva

- Veed

- Opus Clips

- Format and organize:

- Guides

- Scripts

- Workbooks

- Program materials

- Maintain consistent branding and organization across digital assets

Operational & Executive Support

- Coordinate calendars, scheduling, and day-to-day operational workflows

- Maintain task trackers, project workflows, and documentation

- Support leadership with execution and follow-through

- Keep files, records, and communication systems organized

- Identify workflow gaps and recommend practical improvements

Program & Membership Operations

- Maintain digital program and membership materials

- Support participant onboarding and communication

- Track member progress and follow-ups

- Troubleshoot minor platform and workflow issues

- Ensure participant and membership processes run smoothly

Lead Generation & Research

- Research Ideal Client Profiles (ICPs)

- Build prospect lists and outreach databases

- Support lead generation and outreach campaigns

- Assist with basic website updates and account setup

- Conduct operational and marketing research

- Compile structured reports and insights for leadership

Required Experience & Skills

- Experience in one or more of the following:

- Marketing Operations

- Marketing Coordination

- Executive Assistance

- Operations Support

- Virtual Assistance

- Hands-on GoHighLevel (GHL) experience

- Experience with:

- CRM management

- Marketing automation

- Email campaigns

- Lead nurturing and follow-ups

- Strong proficiency with:

- Google Workspace

- Google Sheets

- Google Calendar

- Google Drive

- Experience with social platforms including LinkedIn, Facebook, and Instagram

- Familiarity with content tools such as Canva, Veed, or Opus Clips

- Strong written English communication

- Excellent organization and multitasking skills

- Ability to work independently with minimal supervision

- Availability during U. S. PST business hours

Nice to Have

- Experience supporting founders, coaches, or entrepreneurial businesses

- Community or membership management experience

- Experience building funnels and lead nurturing systems

- Familiarity with:

- Slack

- ClickUp

- Notion

- Airtable

- HubSpot

- Experience improving CRM or marketing automation workflows

What Makes You a Strong Fit

- You’re highly execution-oriented and dependable

- You have real hands-on experience working inside GoHighLevel

- You naturally keep CRMs, workflows, and documentation organized

- You proactively identify missed follow-ups and process gaps

- You’re comfortable balancing marketing, operations, content, and communication

- You communicate clearly and professionally

- You thrive in fast-moving environments where priorities can change quickly

What a Typical Day Looks Like

You may start by reviewing GoHighLevel pipelines and automations to make sure leads and follow-ups are moving correctly. From there, you could build an email campaign, update CRM records, schedule social content, and respond to community messages.

Throughout the day, you may edit short-form content, support participant onboarding, conduct prospect research, organize operational tasks, and coordinate with leadership on priorities.

In short: you keep GoHighLevel, marketing campaigns, content, CRM workflows, and operational execution organized and moving every day.

Key Metrics for Success

- Clean and accurate GoHighLevel CRM data

- Reliable execution of workflows and automations

- Zero missed lead or customer follow-ups

- Consistent and timely email and social media execution

- Strong engagement and responsive communication

- Organized program and digital assets

- Accurate pipeline tracking

- Reliable completion of operational priorities

Why This Role Stands Out

- Hands-on ownership of GoHighLevel and marketing automation

- Exposure to CRM, email marketing, social media, and operations

- Direct collaboration with leadership

- Opportunity to build and improve automated marketing workflows

- Fast-paced, fully remote environment

- Growth opportunities into Marketing Operations, CRM Management, Automation, or Operations Leadership

Interview Process

- Initial Application Review

- Spark Hire Intro Video

- Marketing & Operations Interview

- Practical Task – GoHighLevel Workflow or Content Exercise

- Final Interview

- Offer & Onboarding

Apply Now

If you have hands-on GoHighLevel experience, enjoy building CRM and marketing automation workflows, and can balance content, communication, and operational execution, we’d love to hear from you.

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