Google Ads Manager / PPC Manager

Job description

We're looking for a dedicated Google Ads specialist to own and scale our paid acquisition efforts across two lines of business: Lead Generation and User Generation.

Our acquisition strategy is becoming increasingly funnel-driven, with more experiments and landing page variations to run than ever. We want a specialist who lives and breathes this work — someone who can turn a growing backlog of ideas into a fast-moving, continuously improving testing engine, and ultimately into a scalable, predictable revenue driver for the company. You'll step into a channel that already works — you're not starting from zero, you're taking something proven and scaling it.

What You'll Do:

- Plan, launch, and optimize Google Ads campaigns across Search, Performance Max, Demand Gen, and YouTube to drive profitable lead and user generation.

- Develop new acquisition funnels and continuously test new ideas

- Increase the volume and velocity of experiments (creative, landing pages, offers, audiences)

- Improve campaign profitability and optimize CAC/CPL

- Launch new funnels faster and improve conversion rates across the board

- Build a repeatable testing framework for continuous, measurable improvement

- Collaborate with developers on tracking, conversion APIs, and landing page implementation

- Eventually expand into Microsoft Ads (Bing) as a secondary channel

First 6 months:

- Lead Generation campaigns operating as a significant, reliable profit center

- Multiple independently profitable Google acquisition funnels running at scale

- A scalable User Generation funnel with predictable unit economics

- Successful expansion into Microsoft Ads (Bing) as an additional profitable channel

- A repeatable experimentation framework driving ongoing performance gains

Requirements:

- Experience managing Google Ads accounts with $100,000+/month in ad spend

- Strong background in lead generation, not only eCommerce

- Proven track record designing and scaling acquisition funnels — not just managing existing campaigns

- Strong CRO experience with measurable business results

- Experience working with developers on tracking, conversion APIs, and landing page implementation

Nice to have:

- Experience in U. S. lead generation verticals: Real Estate, Cash for Homes, Mortgage, Home Insurance, Auto Insurance, Legal, or Home Services

- Experience with Microsoft Ads (Bing)

- Familiarity with LTV, retention, payback period, and unit economics

- Basic SQL or data analysis skills

What You Get

- Direct Impact: Visible, measurable impact on revenue — not abstract contributions

- No Bureaucracy: Work with a team that ships fast, values execution, and skips corporate red tape

- Leadership Alignment: A direct line to leadership with full visibility into business metrics