Head of Marketing (crypto casino )

Job description

We are looking for an experienced Head of Marketing to lead the overall marketing strategy and growth of our crypto casino product.

This is a senior leadership role with ownership of the full marketing function - from player acquisition and performance marketing to CRM, retention, brand, partnerships, budgets, and team development. You will work closely with the C-level team and play a key role in shaping the company’s commercial and marketing strategy.

What You’ll Do

- Own and develop the overall marketing strategy and growth plan for the crypto casino product.

- Lead the full marketing function across acquisition, performance, CRM, retention, brand, affiliates and partnerships.

- Define marketing priorities based on business goals, player behavior, market trends and performance data.

- Own marketing budgets, forecasting and allocation across channels and GEOs.

- Drive player acquisition and optimize the full funnel from first touch to FTD and long-term player value.

- Develop strategies to improve conversion, retention, reactivation, LTV and overall player profitability.

- Build and scale CRM and lifecycle marketing initiatives in collaboration with Product and Retention teams.

- Identify, test and scale new acquisition channels, GEOs, traffic sources and partnership opportunities.

- Develop and maintain strong affiliate and strategic partnership networks.

- Work closely with Product, Analytics, CRM, Finance and Operations to maximize marketing efficiency and player LTV.

- Lead, mentor and develop a high-performing international marketing team.

- Build the marketing function and organizational structure as the company scales.

- Work directly with founders and C-level executives on business development, market expansion and growth strategy.

- Monitor competitors, market trends and emerging opportunities across iGaming, crypto and Web3.

- Establish clear marketing KPIs, reporting frameworks and performance dashboards.

- Turn marketing and business data into actionable decisions and growth initiatives.

- Use Jira and Confluence to coordinate projects and maintain operational visibility.

What We’re Looking For

Must Have

- 2-3+ years of hands-on experience with crypto casino products — mandatory.

- 3+ years of experience as a Head of Marketing or equivalent senior marketing leader.

- Proven leadership experience in the iGaming / online casino industry.

- Strong track record of building and scaling marketing functions and player acquisition.

- Deep understanding of performance marketing, acquisition funnels, CRM, retention and marketing analytics.

- Experience managing significant marketing budgets and making data-driven investment decisions.

- Strong understanding of casino player lifecycle, monetization and LTV.

- Experience working directly with founders, CEOs and C-level executives.

- Strong strategic, leadership and business development skills.

- Entrepreneurial mindset and ability to operate in a fast-moving environment.

- Strong analytical and decision-making skills.

- Upper-Intermediate English or higher, both written and spoken.

- Familiarity with Jira and Confluence.

It’s a Strong Plus If You Have

- Experience scaling crypto casino products across multiple GEOs.

- Experience building and managing affiliate and partnership networks.

- Strong understanding of crypto payments and Web3 audiences.

- Experience across PPC, SEO, ASO, influencer, affiliate and other performance channels.

- Experience building CRM, retention and lifecycle marketing strategies.

- Experience launching new GEOs and entering new markets.

- Experience building and managing distributed international marketing teams.

- Experience with brand strategy and positioning in competitive iGaming markets.

What We Offer

- Interesting technical challenges and complex tasks that support professional growth.

- Minimum bureaucracy - maximum action.

- Flexible processes and fast decision-making.

- Remote-first approach: work from wherever you are comfortable or visit the office.

- Investment in learning: internal knowledge-sharing sessions, external courses and certifications.

- Work-life balance: no overtime and no micromanagement.

- Modern equipment: MacBook, Starlink (if required), Power Bank (if required) - everything you need to stay productive.

- Maternity and child birth bonuses.

- And many more internal perks that are better shown than described.