Head of Media Buying (Dating)

Job description

Responsibilities:

* Develop and execute the overall media buying strategy across multiple paid acquisition channels.

* Lead, mentor, and grow a high-performing Media Buying team.

* Own the full campaign lifecycle - from launch to continuous optimization and scaling.

* Analyze campaign performance and make data-driven optimization decisions to maximize ROI, ROAS, and profitability.

* Identify performance bottlenecks and optimize targeting, bidding strategies, creatives, placements, funnels, and budgets.

* Design and implement A/B testing strategies to continuously improve campaign performance.

* Allocate and manage advertising budgets across traffic sources to maximize efficiency.

* Explore, test, and scale new traffic sources, GEOs, audiences, and ad formats.

* Work closely with Product, BI, Analytics, CRM, Creative, and Tech teams to improve acquisition performance.

* Establish best practices, processes, and optimization frameworks across the Media Buying department.

* Stay ahead of market trends, platform updates, and competitor strategies.

Requirements:

*4+ years of experience in performance marketing/media buying.

* 2+ years of experience leading media buying teams.

* Strong hands-on experience with Native Ads, Facebook, Google, TikTok, DSPs, or other paid traffic sources.

* Proven track record of scaling profitable acquisition campaigns.

* Deep understanding of attribution, tracking, analytics, and performance metrics.

* Experience managing seven-figure monthly advertising budgets.

* Strong analytical mindset with excellent decision-making skills.

* Experience working with BI tools, tracking platforms, and attribution systems.

* Excellent leadership, communication, and stakeholder management skills.

* Fluent English (Intermediate+).

* Strategic thinker with a strong business mindset.

* Results-oriented and data-driven.

* Strong leadership and coaching skills.

* Comfortable making decisions in a fast-paced environment.

* Proactive and ownership-driven.

* Excellent prioritization and organizational skills.

* Adaptable to changing market conditions.

* Passionate about continuous learning and innovation.

Will be a plus:

* Experience in Dating

* Experience building media buying teams from scratch.

* Knowledge of AI-powered optimization tools.

* Experience with automation, bidding algorithms, and custom optimization solutions.