Head of Performance Marketing

Job description

We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back. This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audience

We are now expanding into Arab countries and Europe, enhancing content quality, and rolling out new features to keep users hooked. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen

About your role: This is your opportunity to take full ownership of marketing strategy, budgets, and growth for a global product that already ranks among the top in its niche. You will lead the charge toward $1.2M monthly marketing spend, driving impact across acquisition, retention, and monetization in Tier-1 markets. This role is for someone who thrives in dynamic environments, builds data-driven strategies, and knows exactly how to turn great creatives and hypotheses into measurable business results

In this role, you will

- Lead strategic product marketing: develop and execute a comprehensive growth strategy

- Scale the product to a monthly budget of $1,200,000 within defined KPIs

- Build a traffic and product-marketing hypothesis roadmap to improve marketing metrics through continuous experimentation

- Coordinate and manage a cross-functional team (UAM, Creative, ASO, PMM) to achieve KPI

- Establish testing frameworks, scaling rules, and control systems for CPA and ROI

- Lead, hire, and grow your team — hold 1:1s, performance reviews, and expand the department

It’s all about you

- 5+ years of experience in performance marketing for mobile apps (preferably in video streaming / live / social apps)

- Proven track record of managing $1M+ monthly budgets and leading teams of 5+ people

- Deep understanding of unit economics, cohort analysis, and performance marketing metrics

- Strong knowledge of advertising auctions, attribution models, and MMP tools

- Hands-on experience in traffic acquisition and scaling channels

- Expertise in marketing analytics with BI tools (Tableau, Data Studio, AppsFlyer, Firebase)

- Experience with MarTech solutions and process automation

- Understanding of ASO, SEO, marketing funnels, and influencer collaborations

- Ownership mindset and strategic thinking with a focus on measurable growth outcomes

What we offer

Care and support:

- 20 paid vacation days, 15 sick days, and 6 additional days off for family events

- Up to 10 additional days off for public holidays

- 100% medical insurance coverage

- Sports and equipment reimbursement

- Team building events, corporate gifts, and stylish merch

- Financial and legal support

- Position retention and support for those who join the Armed Forces of Ukraine

- Participation in social initiatives supporting Ukraine

Comfortable working environment:

- Work from our Kyiv hub or remotely with a flexible schedule

- Modern equipment or depreciation of your own tools

Investment in your future:

- Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche

- 70% of our heads and leads have grown into their roles here – so can you!

- Performance-oriented reviews and Individual Development Plans (IDPs)

- Reimbursement for professional courses and English classes

- Corporate library, book club, and knowledge-sharing events

Hiring process

- Intro call

- Technical interview

- Interview with Hiring Team

- Bar-rasing

- Reference check

- Offer