Head of Retention (Crypto) GNB Agency

Job description

GNB Agency is hiring a Head of Retention to run full-cycle retention for crypto exchange and Web3 clients.

What you'll do

- Own the retention strategy across email, SMS, push and calls: from first deposit to reactivation of dormant traders

- Build automated lifecycle chains that increase trading frequency, deposit volume and LTV

- Segment by trading behaviour, asset preference and activity level

- Track cohort retention, reactivation rates and revenue per user

- Lead a small retention team

What we're looking for

- 3+ years as Head of Retention, Retention Team Lead, CRM Lead or similar

- Full-cycle retention experience, not call-centre work: strategy, segmentation and flow building, not just outbound scripts

- Understanding of the crypto audience and trading behaviour

- Hands-on with CRM/automation tools and analytics

- Fluent English