Head of Retention (Fintech) GNB Agency

Job description

GNB Agency is hiring a Head of Retention to own full-cycle retention for our fintech clients.

What you'll do

- Build lifecycle programmes across email, SMS, push and calls: onboarding, activation, cross-sell, win-back

- Design retention flows that grow product adoption, transaction frequency and LTV

- Segment by product usage, transaction behaviour and customer value

- Own reporting on churn, cohorts and revenue per customer

- Lead a small retention team

What we're looking for

- 3+ years as Head of Retention, Retention Team Lead, CRM Lead or similar

- Full-cycle retention experience, not call-centre work: strategy, automation and flow ownership

- Hands-on with CRM/automation platforms (Customer.io, Braze, Iterable or similar)

- Strong analytics and comfort working with compliance requirements

- Fluent English