Junior/Middle ASO Specialist

Job description

We are looking for a Junior–Middle ASO Specialist to help grow our portfolio of consumer mobile apps through organic App Store traffic.

The main goal is simple: find keyword opportunities, improve rankings, increase organic installs, and improve App Store conversion rate.

Responsibilities

- Conduct keyword research and competitor analysis.

- Build and optimize App Store metadata:

- Title

- Subtitle

- Keywords

- Description

- Localizations

- Track keyword rankings, indexation, impressions, Product Page Views, and downloads.

- Identify high-potential keywords based on traffic, competition, and relevance.

- Analyze competitors and find keyword/content gaps.

- Create and prioritize ASO hypotheses.

- Work with designers on screenshot, icon, and Product Page experiments.

- Track results of every ASO update and document learnings.

What we’re looking for

- Experience with App Store Optimization.

- Strong understanding of keyword research and ranking logic.

- Experience with tools like ASOMobile, Astro, AppTweak, MobileAction, Sensor Tower, or similar.

- Analytical and hypothesis-driven mindset.

- Good understanding of App Store conversion optimization.

- Ability to work independently and suggest new growth opportunities.

- Good written English.

Experience with subscription apps, App Store Connect, localizations, PPO, and mobile growth is a strong advantage.

You will work directly with the founder and have a lot of ownership over ASO strategy across multiple mobile apps.