Marketing & Communications Lead

Job description

Marketing & Communications Lead

Company: Bandwidth Global

Location: Remote (Nigeria/Ghana)

Salary: ₦700,000 per month

Reports To: COO

Role Type: Full-Time

Role Overview

The Marketing & Communications Lead is responsible for positioning Bandwidth Global as the leading remote staffing partner connecting African talent to global companies.

This role owns brand perception, inbound lead generation, thought leadership, and all communications across digital and external platforms.

Success in this role will be measured by brand visibility, inbound qualified leads, engagement metrics, and content authority in the remote staffing ecosystem.

Core Responsibilities

1. Strategic Marketing Leadership

Develop and execute a 12-month integrated marketing strategy aligned with revenue goals.

Position Bandwidth Global as a trusted authority in remote hiring from Africa.

Identify and prioritise high-value markets (US, UK, Canada, MENA, etc.).

2. Brand & Communications

Own brand voice, tone, and messaging consistency across all platforms.

Develop employer-facing and talent-facing communication strategies.

Oversee PR opportunities, thought leadership placements, and partnerships.

3. Content & Digital Growth

Lead content strategy across LinkedIn, website, email, and other digital channels.

Oversee development of case studies, placement stories, blog articles, and reports.

Optimise website and landing pages for conversion (SEO + CRO).

Manage paid acquisition campaigns where necessary.

4. Demand Generation

Build predictable inbound lead pipelines.

Design and manage lead magnets (reports, webinars, hiring guides).

Track MQL SQL conversion metrics.

5. Analytics & Performance Reporting

Monitor KPIs, including:

Website traffic growth

Conversion rates

Cost per lead

Engagement metrics

Marketing-sourced revenue

Deliver monthly performance reports with actionable insights.

6. Cross-Functional Collaboration

Work closely with Sales Manager to ensure marketing-qualified leads convert effectively.

Align campaigns with revenue targets and sales cycle realities.

Required Experience & Competencies

3+ years in B2B marketing (staffing, HR tech, recruitment, SaaS preferred).

Strong understanding of global hiring markets.

Advanced digital marketing skills (SEO, LinkedIn marketing, email automation, paid media).

Strong copywriting and brand storytelling ability.

Experience building marketing systems from scratch.

Proficiency with CRM and marketing automation tools.

Success Metrics (First 6–12 Months)

3–5x increase in inbound qualified leads

Clear brand positioning within African remote hiring ecosystem

Improved marketing-to-sales conversion rate

Structured content calendar and marketing reporting dashboard