Media Buyer Facebook

Job description

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.

We are looking for a Facebook Media Buyer

Requirements

- 2+ years of hands-on experience in iGaming with Meta Ads (Facebook & Instagram).

- Strong performance marketing background (not branding or awareness)

- Proven experience working with Retargeting: pixels, audiences.

- Deep understanding of Meta auction mechanics and delivery

- Experience with pixel events, CAPI, postbacks, and tracking tools

- Experience working with multiple GEOs and different market tiers

Will be plus

- Experience in Gambling, Betting, or other highly competitive verticals.

- Experience working with agency advertising accounts.

- Familiarity with tracking platforms such as Keitaro, AppsFlyer, Adjust, or similar solutions.

- Experience with cloaking and pre-landing pages.

- Experience running PWA or WebView applications.

- Understanding of Meta Conversion API (CAPI).

- Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).

- Experience collaborating with creative teams and preparing creative briefs.

- Understanding of A/B testing methodology and statistical significance.

- Experience scaling advertising campaigns across multiple GEOs simultaneously.

- Experience working with retargeting audiences

Responsibilities

- Manage and optimize Facebook retargeting campaigns, ensuring target KPIs are achieved and successfully scaling high-performing campaign setups.

- Analyze key performance metrics (CPA FTD, C2I, I2R, ROAS, LTV) and independently make data-driven decisions to optimize campaign performance.

- Develop and test new hypotheses related to audiences, segments, creatives, and conversion funnels to identify new growth opportunities and improve campaign efficiency.

- Independently prepare creative briefs, analyze creative performance, and contribute to the development of the department's creative strategy.

- Work with user segments, Meta Pixel, custom conversions, and retargeting audiences, ensuring proper campaign structure and efficient use of data.

Our benefits to you:

☘️An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more

🤝🏻Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed

🧑🏻💻Modern corporate equipment based on macOS or Windows and additional equipment are provided

🏖Paid vacations, sick leave, personal events days, days off

💵Referral program — enjoy cooperation with your colleagues and get the bonus

📚Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences

🎯Rewards program for mentoring and coaching colleagues

✈️In-house Travel Service

🦄Multiple internal activities: online platform for employees with quests, gamification, presents and news, clubs for movie / book / pets lovers and more

🎳Other benefits could be added based on your location