Middle Performance Optimization Manager (Social)

Job description

- Execute and optimize social campaigns across various platforms, such as Meta, Linkedin, TikTok, and more with a focus on achieving media or performance KPIs.

- Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods, and ad creatives.

- Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.

- Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.

- Build and update dashboards to provide real-time visibility into campaign performance and key metrics.

- Collaborate closely with the Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.

- Minimum of 2 years of experience in executing and optimizing social campaigns toward media or performance KPIs.

- Proven in managing social media advertising platforms, such as Facebook Ads Manager, TikTok, LinkedIn, etc.

- Experience with GTM and GA4.

- Strong analytical skills with the ability to interpret data and derive insights.

- Knowledge of audience targeting, ad creative best practices, and bidding strategies in the context of paid social advertising.

- Fluent English B2+

- Strong attention to detail and ability to manage multiple campaigns simultaneously.