Outbound Marketing Specialist

Job description

Outbound Marketing Specialist (LinkedIn Outreach, Lead Generation & B2B Prospecting) – Remote | EST Hours

Position Type: Full-Time, Remote

Working Hours: U. S. Business Hours — EST

About the Role

At Pavago, one of our clients is hiring an Outbound Marketing Specialist to build and execute outbound systems that generate qualified B2B pipeline opportunities.

This is a hands-on, execution-focused role for someone experienced in outbound prospecting, LinkedIn outreach, cold email, lead generation, and high-ticket B2B marketing.

You’ll own the outbound process from prospect research and list building through messaging, campaign execution, follow-up, and performance optimization.

If you’re proactive, data-driven, strong at copywriting, and know how to turn targeted outreach into qualified conversations, this role is a strong fit.

What You’ll Own

Outbound Campaigns & Pipeline Generation

Build and execute outbound campaigns targeting high-value B2B prospects.

You’ll:

- Develop scalable outbound prospecting systems

- Build outreach playbooks and workflows

- Execute campaigns across LinkedIn, email, and other outbound channels

- Generate qualified conversations and meetings

- Maintain consistent follow-up with prospects

- Continuously improve campaign performance

Prospect Research & Lead List Building

Research and build targeted prospect lists using:

- LinkedIn Sales Navigator

- Apollo

- Clay

- ZoomInfo

- Similar prospecting platforms

You’ll identify and segment prospects based on:

- Ideal Customer Profiles (ICPs)

- Industry

- Company size

- Geography

- Decision-maker roles

- Relevant buying signals

Maintain clean and organized prospect databases and campaign trackers.

LinkedIn Outreach & Engagement

Use LinkedIn as a core outbound and relationship-building channel.

Responsibilities include:

- Personalized prospect outreach

- LinkedIn messaging

- Prospect engagement

- Strategic follow-ups

- Relationship building

- Thought leadership support

Create and support LinkedIn content designed to increase visibility, credibility, and engagement with target B2B audiences.

Cold Email & Outreach Copywriting

Write compelling, personalized copy for:

- Cold emails

- LinkedIn messages

- Follow-up sequences

- Outreach campaigns

- CTAs

- Lead magnets

Test different:

- Messaging angles

- Value propositions

- Personalization approaches

- Subject lines

- CTAs

- Follow-up strategies

The goal is simple: turn relevant prospects into meaningful sales conversations.

Lead Magnets & Outbound Assets

Create and coordinate outbound assets that improve campaign performance, including:

- Lead magnets

- Guides

- Checklists

- Value-driven resources

- Prospecting materials

Use these assets strategically to improve response and conversion rates.

Performance Tracking & Optimization

Monitor outbound performance across:

- Response rates

- Positive reply rates

- Engagement

- Meetings generated

- Qualified conversations

- Pipeline contribution

Use performance data to improve:

- Targeting

- Messaging

- Personalization

- Campaign structure

- Follow-up cadence

- Prospect segmentation

Sales & Leadership Collaboration

Work closely with leadership and sales teams to:

- Improve prospect targeting

- Refine ICPs

- Strengthen messaging

- Evaluate lead quality

- Improve outbound-to-sales handoffs

- Generate more qualified pipeline opportunities

What Makes You a Strong Fit

You:

- Understand outbound as a system, not just sending cold emails

- Know how to research and identify high-quality B2B prospects

- Can write personalized outreach that earns responses

- Understand B2B buyer psychology and high-ticket sales cycles

- Follow up consistently without relying on constant supervision

- Think analytically about campaign performance

- Are comfortable testing and iterating quickly

- Take ownership of pipeline outcomes

- Thrive in fast-moving, remote environments

Required Experience & Skills

- 2+ years of experience in:

- B2B outbound marketing

- Lead generation

- SDR/BDR

- Outbound prospecting

- Similar pipeline-generation roles

- Strong hands-on experience with LinkedIn outreach

- Experience using prospecting tools such as:

- LinkedIn Sales Navigator

- Apollo

- Clay

- ZoomInfo

- Strong outbound copywriting skills

- Experience building and managing multi-channel outbound campaigns

- Strong understanding of:

- B2B prospecting

- ICP development

- Buyer psychology

- High-ticket B2B sales cycles

- Ability to analyze and optimize campaign performance

- Excellent written and spoken English

- Strong organization and attention to detail

- Ability to work independently in a remote environment

- Availability during U. S. EST business hours

Nice to Have

- Experience with high-ticket B2B services or agencies

- Experience with:

- Smartlead

- Instantly

- Lemlist

- HubSpot

- Other outbound automation platforms

- CRM management experience

- Appointment-setting or pipeline-generation experience

- Lead magnet creation experience

- Startup or high-growth company experience

What a Typical Day Looks Like

You might:

- Research target accounts and decision-makers

- Build segmented prospect lists

- Launch LinkedIn and email outreach campaigns

- Personalize messaging for high-value prospects

- Follow up with active prospects

- Engage with target audiences on LinkedIn

- Write outbound copy and test new messaging

- Review campaign response and conversion metrics

- Optimize targeting and sequences

- Update campaign trackers and CRM records

- Collaborate with leadership on pipeline quality

In short: You build outbound systems that turn targeted B2B prospects into qualified conversations, meetings, and pipeline opportunities.

Key Metrics for Success

- Qualified conversations generated

- Meetings booked

- Positive response and engagement rates

- Pipeline opportunities generated

- Prospect targeting accuracy

- Lead quality

- Outreach conversion rates

- Messaging and personalization effectiveness

- Consistency of outbound execution

- Continuous campaign improvement

Why This Role Stands Out

- Direct impact on pipeline and business growth

- Ownership of outbound execution from end to end

- Opportunity to build and improve outbound systems from the ground up

- Hands-on exposure to:

- LinkedIn marketing

- Cold outreach

- B2B prospecting

- Copywriting

- Lead generation

- Pipeline development

- Direct collaboration with leadership

- Fully remote environment

- Strong growth potential into:

- Senior Outbound Marketing Specialist

- Growth Marketing

- Demand Generation

- Business Development

- Growth / Outbound Lead

Interview Process

- Initial Screening Call

- Spark Hire Intro Video

- Video Interview with Pavago Recruiter

- Practical Assessment – Outbound Strategy / Messaging Exercise

- Client Interview

- Offer & Onboarding

Apply Now

If you:

- Know how to build targeted B2B prospect lists

- Have hands-on LinkedIn and cold outreach experience

- Can write personalized messaging that generates responses

- Understand how to turn outbound activity into qualified pipeline

- Enjoy testing, optimizing, and improving campaigns

We’d love to hear from you.

Apply with examples of outbound campaigns, prospecting systems, LinkedIn outreach, or lead-generation strategies you’ve built or managed.

#OutboundMarketing #LeadGeneration #B2BMarketing #LinkedInOutreach #ColdEmail #SalesDevelopment #Prospecting #PipelineGeneration #RemoteJobs #GrowthMarketing