Paid Social / Search Specialist

Job description

Responsibilities for Social:

- Manage campaigns from audience building and planning through development, execution, testing, analysis, reporting, and completion against client goals

- Plan and oversee client advertising budgets across platforms

- Set and optimize bids and budgets across platforms, placements, ad sets, devices, geographies, demographics, and audiences

- Develop strategies to optimize conversion rates and maximize client ROAS

- Identify and implement effective strategies across specific verticals

- Develop and execute cohesive campaign testing strategies

- Generate accurate internal and external reporting

- Generate, QA, and troubleshoot pixels

Responsibilities for Search:

- Manage campaigns from proposal through development, testing, execution, and completion against client goals

- Plan and oversee client advertising budgets across platforms

- Develop and refine keyword and audience targeting

- Adjust bidding strategies based on performance and client goals

- Analyze performance across search terms, ad copy, targeting, placements, and other segments

- Develop relevant ad copy aligned with brand guidelines

- Generate and test tracking methods and tools

- Develop strategies to optimize conversion rates and maximize client ROAS

- Implement campaign testing strategies

- Generate accurate internal and external reporting

Qualifications

- Knowledge and practical experience with paid social media advertising platforms

- Advanced Excel skills, including pivot tables, VLOOKUPs, and macros

- Fluent written and verbal English

- Knowledge of digital marketing, particularly Google Ads, is a plus but not required

- Strong attention to detail and ability to follow processes

- Strong communication, analytical, and problem-solving skills

- Ability to work in a fast-paced environment and manage multiple campaigns and deadlines

- Ability to work independently across competing priorities

- Strong critical-thinking, analytical skills and a data-driven approach

- 2–3 years of experience managing paid social campaigns across platforms such as Facebook, X/Twitter, Pinterest, Snapchat, TikTok, and others

- 2+ years of experience in digital marketing, paid media advertising, or user analytics

- Readiness to work from 15:00 to 23:00 to ensure optimal overlap with US-based teams