Performance Marketing Specialist

Job description

Performance Marketing Specialist – Google Ads, Meta & LinkedIn

Full-Time | Remote | U. S. Business Hours

About the Role

At Pavago, one of our clients is hiring a hands-on Performance Marketing Specialist to build, manage, optimize, and scale paid advertising campaigns across Google Ads, Meta, LinkedIn, and other digital channels.

This role is ideal for a data-driven marketer who understands how to turn ad spend into measurable results. You’ll own campaigns from setup through optimization, with a strong focus on lead generation, conversions, CPA, and ROAS.

What You’ll Own

Paid Media & Campaign Execution

- Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads

- Execute campaigns focused on lead generation, sales, and customer acquisition

- Develop and test audiences, targeting, messaging, offers, and creatives

- Manage campaign budgets, bidding strategies, and spend allocation

- Collaborate with creative and content teams on performance-driven assets

Optimization & Scaling

- Monitor campaign performance and optimize daily

- Run structured A/B tests across creatives, audiences, copy, and landing pages

- Improve CTR, CPC, CPL, CPA, conversion rates, and ROAS

- Identify winning campaigns and scale them efficiently

- Stay current with advertising platform changes and best practices

Tracking, Analytics & Reporting

- Manage and validate conversion tracking using Google Analytics and Google Tag Manager

- Analyze campaign and funnel performance across channels

- Build clear performance reports with actionable insights

- Use data to improve targeting, creative strategy, budgets, and overall paid acquisition performance

Cross-Functional Collaboration

- Align paid campaigns with marketing, sales, and revenue goals

- Work with content and design teams to improve campaign creative

- Provide data-backed recommendations on messaging and offers

- Support integrated paid, organic, and funnel strategies

What We’re Looking For

- 3+ years of hands-on performance marketing or paid media experience

- Strong experience managing Google Ads and Meta Ads

- Experience with LinkedIn Ads strongly preferred

- Proven success improving ROAS, CPA, CPL, and conversion rates

- Strong understanding of PPC, attribution, audience targeting, and conversion tracking

- Hands-on experience with Google Analytics (GA4) and Google Tag Manager

- Strong analytical and reporting skills

- Comfortable independently launching, optimizing, and scaling campaigns

- Strong English communication and project-management skills

- Availability during U. S. business hours

Nice to Have

- Lead generation and/or e-commerce campaign experience

- HubSpot, Salesforce, or Marketo experience

- Funnel optimization and audience segmentation experience

- Google Ads or Meta certifications

- Experience managing multiple accounts or significant advertising budgets

What Success Looks Like

- Lower and more efficient CPA and CPL

- Improved ROAS and conversion rates

- Consistent growth in qualified leads and conversions

- Efficient allocation and scaling of advertising budgets

- Accurate conversion tracking and reporting

- Continuous testing that produces measurable performance improvements

Why Join?

- Fully remote opportunity

- Ownership of paid acquisition across multiple platforms

- Direct impact on leads, revenue, and business growth

- Freedom to test, optimize, and scale campaigns

- Data-driven and performance-focused environment

- Strong autonomy and opportunity for professional growth

Interview Process

- Initial Screening Call

- Spark Hire Intro Video

- Recruiter Interview

- Performance Marketing / Campaign Discussion

- Client Interview

- Offer & Onboarding

What Happens After You Apply

Qualified candidates will receive a Spark Hire invitation to complete a short Intro Video. This gives the hiring team an opportunity to learn more about your paid media experience, communication style, and campaigns you’ve managed.

Please check your inbox and spam/junk folder for the invitation.

Apply Now

If you’re a hands-on performance marketer who knows how to launch, optimize, and scale paid campaigns while improving CPA and ROAS, we’d love to hear from you.

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