PR Specialist

Job description

About the role

In this role, you'll help shape SoftServe's public image and strengthen our corporate reputation by helping craft strategic, engaging stories that highlight our EVP, success cases, thought leadership, and strong tech expertise.

Responsibilities

- Support the planning and execution of PR campaigns, ensuring alignment with the company's messaging, positioning, and strategic goals

- Drive high-quality, impactful content creation, ensuring materials resonate with target audiences and lead to strong media placements

- Monitor and analyze media coverage and PR metrics, delivering data-driven insights to optimize future campaigns

- Identify opportunities to increase media visibility, leveraging industry trends, company initiatives, and executive thought leadership

- Contribute to improving PR workflows by applying industry best practices and innovative approaches

- Proactively collaborate across functions, working closely with Marketing, HR, and Executive teams to align PR efforts with business goals

Requirements

- A middle PR/comms professional with 2-3 years of experience in corporate communications, media relations, and PR

- A holder of a bachelor's degree in Communications, Journalism, English, Marketing, or a related field

- Advanced in written and verbal communication skills in English with the ability to craft compelling company news, media pitches, and other content

- Proven in managing media relations, building strong relationships with journalists

- Experienced in PR analytics and data-driven decision-making

- Flexible in working in a hybrid environment, strong in managing multiple projects, and adapting to changing media landscapes

- Passion for technology and using AI tools to work more efficiently