Product Lead (User Lifecycle)

Job description

We are looking for a Lead Product Manager to own the end-to-end user lifecycle across our Web and Mobile products. This role is for a leader who can connect strategy, data, and in-product experience, and align domain PMs around shared lifecycle goals.

Join our team to realize your potential and grow together with JustMarkets!

Responsibilities

- Define and execute the User Lifecycle product strategy, roadmap, and OKRs across Web and Mobile App ecosystems

- Lead and align lifecycle initiatives with PM (Acquisition), PM (Activation), and PM (Loyalty & Retention)

- Design native in-product triggers and contextual UI components that guide users from account creation to active trading habits

- Own the product behavioral event taxonomy, ensuring clean, real-time data flow from trading terminals to analytical and operational backends

- Partner with CRM and Marketing leadership so in-product experiences complement external communication campaigns

Requirements

- 5+ years of Product Management experience, including 2+ years as a Lead or Group PM managing lifecycle, retention, or growth products

- Deep understanding of growth engineering, event-driven architectures, user state management, and real-time analytics platforms (Amplitude, Mixpanel)

- Proven track record in FinTech, Trading, Crypto, iGaming, or high-volume B2C transactional products

- Strong expertise in native mobile/web onboarding flows, in-app engagement mechanics, and Conversion Rate Optimization (CRO)

- Advanced mastery of behavioral segmentation, cohort analytics, and unit economics (LTV, CAC, Payback Period)

- Ability to view the complete trader journey across all platforms and spot micro-frictions between lifecycle stages

- Commercial mindset: focus on LTV maximization and product features that directly move the company’s P&L

- Ability to align domain PMs, Data Scientists, and Engineers around unified lifecycle OKRs with quantitative rigor

- Exceptional collaboration with Marketing/CRM teams: providing clean data and triggers without stepping on their campaign territory

Will be a plus

- Direct experience in CFD/Forex brokerage or Crypto exchange user lifecycle product management

- Experience integrating predictive ML models (churn prediction, LTV scoring) into dynamic in-app user flows

- Background in Growth Engineering or Product Analytics

We Offer

- Compensation for tax expenses of private entrepreneurs in Ukraine

- Qualified assistance and support for Ukrainian private entrepreneurs

- 20 paid vacation days per year

- 10 paid sick leave days per year

- Public holidays according to company policy

- Medical insurance

- Remote work opportunity

- Professional education budget

- Language learning budget

- Wellness budget (gym membership, sports gear, etc.)