Product Marketing Lead

Job description

Hi! We’re Applyft, a product IT company building mobile and web solutions for millions of users. Starting our path with G eozilla, we’ve grown into an ecosystem of 6 products. Our portfolio spans across several niches: Family Safety, Parental control and AI Spheres.

We’re looking for a Growth Product Lead to strengthen our Product team and drive the global scaling of our products. This is a high-impact leadership role — you’ll own product development across the entire company portfolio and lead a cross-functional team of Product Managers, Designers, and CRM Managers.

You’re a great fit if you have:

- 3+ years in PMM / PdM / Growth Product roles, with proven experience leading a team or function

- Strong skills in task-setting and communication with dev and design teams

- Deep, hands-on experience with A/B testing

- Analytical skills (Amplitude / Tableau / Looker or similar)

- A track record in CRO optimization

- Real experience with monetization, unit economics, subscriptions, and billing models (pricing, offers, upsells) — and a data-driven mindset to match

- Solid understanding of mobile app and web industry trends, onboarding best practices, and web-to-web / web-to-app funnels

- Experience hiring and onboarding PMM/product specialists

- A history of standardizing and scaling processes for a PMM function across multiple products

Will be a plus:

- Experience launching projects from scratch to full delivery (especially in marketing)

- Additional experience in marketing, product, or analytics

- Understanding of release and store-review processes

- Experience managing PMM work across several products/units in parallel

What you’ll do:

- Strategic vision for the PMM function across all products — partnering closely with Growth Managers to align PMM strategy with unit growth goals

- Backlog ownership, from idea to launch, with sharp prioritization

- Market research and identifying (then implementing) the monetization models that actually move the needle

- Deep-dive work with analytics, metrics, and financial performance

- Cross-functional collaboration to scale products within their category

- Hiring and onboarding new PMM talent

- Running regular team checkpoints, offering hands-on technical support, and sharing your lead-level expertise

- Driving alignment across and within teams

- Building and standardizing processes for the PMM function

- Leading training and knowledge-sharing initiatives, both within the team and beyond

We offer:

- Remote-First culture: We provide a flexible working schedule and you can work anywhere in the world.

- Health taking care program: We provide Health insurance, mental health support (psychologist compensation), sport compensation, and 20 paid sick days.

- Personal Equipment Policy: We provide all necessary equipment for your work. For Ukrainian employees we also provide Ecoflow.

- Vacation Policy: Each employee in our company has 20 paid vacation days and extra days on the occasion of special events.

- Knowledge sharing: We are glad to share our knowledge and experience in our internal events.

- English Lessons: We provide corporate English lessons to support your professional and personal growth.

- Professional Development: Annual learning budget for courses, training, certifications, and conferences.

- Public Holidays: You receive days off according to the official public holidays of your country of residence.

- Coworking Compensation (Ukraine): We provide coworking space compensation for employees located in Ukraine.

Hiring process:

Recruitment Screen 👉Tech interview 👉 Final interview 👉Reference check 👉 Job Offer