Retention Manager

Job description

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.

We are growing and looking for an experienced and proactive CRM Manager to join our team. You will play a key role in managing user communications, optimizing retention strategies, and driving product growth as we scale.

Requirements:

- Experience as a Retention Marketing Specialist – 2 years or more;

- Hands-on experience in planning and executing marketing activities, promotions, bonuses, and tournaments focused on retention and win-back;

- Deep understanding of mechanics behind promotions, bonuses, tournaments, and quests;

- Ability to calculate the unit economics of campaigns, bonuses, and tournaments, as well as evaluate their ROI/effectiveness;

- Experience with player segmentation, setting up personalized communications, and trigger-based workflows;

- Strong knowledge of key Retention and domain-specific metrics, alongside proficiency in cohort analysis;

- Ability to analyze data, test hypotheses, and optimize marketing initiatives based on analytics;

- Hands-on experience with analytical tools: Google Analytics, Tableau, Power BI;

- Strong organizational skills, attention to detail, and the ability to thrive in a multitasking environment;

- Analytical mindset with a data-driven approach to decision-making.

Responsibilities:

- Developing and launching player retention and win-back marketing initiatives (promotions, bonus programs, tournaments, and personalized campaigns);

- Designing and executing multi-channel communication strategies (Email, Push, SMS, Pop-ups, Notification Center, Messengers);

- Analyzing campaign performance, building reporting dashboards, and formulating data-driven hypotheses for optimization;

- Segmenting target audiences and crafting tailored promotional offers;

- Coordinating with regional teams to ensure timely execution of marketing campaigns;

- Collaborating with cross-functional teams, including Product, Analytics, and Growth;

- Monitoring core retention KPIs and consistently achieving target performance metrics;

- Overseeing campaign setup integrity and verifying the technical execution of all campaign mechanics.

What are the conditions and bonuses?

☘️An exciting and challenging job in a fast-growing product company, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and other;

🤝🏻Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;

📍Beautiful offices in Warsaw, Limassol work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day;

🧑🏻💻Laptop & all necessary equipment for work according to the ecosystem standards;

🏖Paid vacations, personal events days, days off;

🫖Paid sick leave;

👨🏻⚕️Medical insurance;

💵Referral program enjoy cooperation with your colleagues and get the bonus;

📚Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;

🧘Sport benefit;

🦄Multiple internal activities: online platform for employees with quests, gamification and presents for collecting bonuses, RedCore talks club for movie and book lovers, board games cozy evenings, special office days dedicated to holidays;

🎳Company events, team buildings.