Retention Manager

Job description

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.

We are growing and looking for an experienced and proactive CRM Manager to join our team. You will play a key role in managing user communications, optimizing retention strategies, and driving product growth as we scale.

Requirements:

- 2+ years of experience in CRM/Retention, ideally in iGaming or a similar high-frequency industry (e-commerce, fintech);

- Solid understanding of key metrics: DR, OR, CTR, LTV, ARPU, CR, Retention Rate, Churn Rate, ROMI;

- Hands-on experience with CRM/marketing automation platforms (e.g. Optimove, Customer.io, or similar);

- Good analytics skills;

- Experience running tests and interpreting statistically significant results;

- Comfortable working cross-functionally and organizing your own workload independently;

- English at B1+ level for reading professional documentation/analytics.

Responsibilities:

- Develop and launch omnichannel CRM campaigns (email, push, SMS, in-app, etc) within the agreed retention and monetization strategy;

- Build and maintain user segmentation based on behavioral and product metrics;

- Form and test reactivation and churn-reduction hypotheses within assigned segments;

- Run A/B, multivariable tests, document results, and draw data-driven conclusions;

- Analyze the performance of your own CRM activities (CR, ARPU, Retention, bonus engagement) and prepare regular reporting;

- Ensure the quality and timeliness of campaign content, and compliance with brand guidelines and tone of voice;

- Maintain documentation for your campaigns, sendings, following established templates and testing frameworks;

- Suggest new retention ideas based on market observations and results of your own campaigns.

What are the conditions and bonuses?

☘️An exciting and challenging job in a fast-growing product company, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and other;

🤝🏻Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;

📍Beautiful offices in Warsaw, Limassol work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day;

🧑🏻💻Laptop & all necessary equipment for work according to the ecosystem standards;

🏖Paid vacations, personal events days, days off;

🫖Paid sick leave;

👨🏻⚕️Medical insurance;

💵Referral program enjoy cooperation with your colleagues and get the bonus;

📚Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;

🧘Sport benefit;

🦄Multiple internal activities: online platform for employees with quests, gamification and presents for collecting bonuses, RedCore talks club for movie and book lovers, board games cozy evenings, special office days dedicated to holidays;

🎳Company events, team buildings.