Senior AdTech and Digital Marketing

Job description

Job Description

- Owns audience activation across digital and omnichannel, how audiences are packaged and made usable by advertisers, and how performance is measured back into the data model.

- Digital marketing, adtech, or audience activation on the brand, agency, publisher, or platform side.

- Hands-on running campaigns across major digital and audience platforms, including custom and matched audience uploads.

- Activating first-party data: onboarding, audience syncs, identifiers, and match rate economics.

- Omnichannel orchestration, coordinating digital with CRM and direct channels.

- Attribution, test and control design, and incrementality.

Requirements

Requirements

- Working knowledge of consent, identity, and the shift away from third-party identifiers.

- DSP or SSP hands-on experience and OpenRTB mechanics.

- IAB Tech Lab audience taxonomy and seller-defined audiences.

- Data monetization or audience selling.

- Data collaboration and privacy-preserving audience matching.