Senior Copywriter - iGaming

Job description

Senior Copywriter — iGaming

About the Company

We are hiring for our partner — an early-stage iGaming startup developing two ambitious brands for both crypto and fiat markets.

The team brings 10+ years of hands-on iGaming experience, with a strong track record of building, launching, and scaling products internationally.

This is an opportunity to join the company at an early stage and play a key role in shaping how its brands sound, communicate, and connect with their audiences.

We are looking for a Senior Copywriter with exceptional English writing skills who understands the iGaming industry and knows how to turn ideas, offers, and product features into clear, engaging, and high-converting content.

Position Details

Location: Remote

Employment Type: Full-time

What You’ll Do

• Create compelling, high-quality copy for websites, landing pages, promotional pages, banners, campaigns, and other marketing materials.

• Develop engaging copy for CRM and lifecycle marketing campaigns, including emails and promotional communications.

• Write clear and user-focused content for Customer Support, including FAQs, Help Center articles, and knowledge base materials.

• Create and adapt copy for casino promotions, bonuses, tournaments, and special offers.

• Develop content and marketing materials for affiliate partners.

• Work closely with Marketing, CRM, Product, Design, Affiliate, Customer Support, and Compliance teams to ensure consistent messaging across all touchpoints.

• Help define and maintain the brands’ Tone of Voice, messaging principles, and editorial standards.

• Adapt messaging to different audiences, markets, products, and communication channels while keeping the brand voice consistent.

• Edit and proofread content created by internal teams or external contributors.

• Ensure all copy is clear, grammatically accurate, engaging, and commercially effective.

• Balance creativity with business objectives, UX requirements, and regulatory constraints.

• Continuously improve copy based on performance data, customer feedback, and business goals.

What We’re Looking For

• 5+ years of professional experience in Copywriting, Content Marketing, Content Management, or a similar role.

• Strong and proven experience in the iGaming industry is required.

• English at C1+ level with exceptional writing, editing, and proofreading skills.

• Native-level or near-native written English is a strong advantage.

• Excellent command of Polish (C1+), both written and spoken.

• A strong portfolio demonstrating high-quality English copy, preferably within iGaming, betting, casino, crypto, fintech, or other performance-driven industries.

• Ability to write in different styles — from high-converting marketing copy and promotional messaging to clear UX and informational content.

• Strong understanding of brand voice, storytelling, UX writing, and customer journey communication.

• Ability to turn complex ideas into simple, engaging, and easy-to-understand copy.

• Strong attention to detail and a natural feel for language, tone, grammar, and consistency.

• Ability to work independently and manage multiple projects and deadlines in a fast-paced startup environment.

• Comfortable collaborating with multiple stakeholders and incorporating feedback without losing the quality or purpose of the copy.

Nice to Have

• Experience writing for newly launched iGaming brands.

• Understanding of SEO copywriting and on-page SEO principles.

• Experience working with CMS platforms and localization workflows.

• Understanding of Responsible Gaming requirements and iGaming regulations.

• Experience creating copy with the support of AI-powered content tools.

• Experience working with crypto or international Tier 1 markets.

What We Offer

• The opportunity to shape the voice and communication style of two new iGaming brands from the ground up.

• A high-impact role with genuine creative ownership.

• Direct collaboration with experienced iGaming, Product, Marketing, CRM, Design, and Leadership teams.

• The chance to work on an international product across crypto and fiat markets.

• A dynamic startup environment where strong ideas can quickly become part of the product.

• Competitive compensation and opportunities for professional growth.