Senior CRM/Retention Marketing Manager

Job description

About the role

Rozmova & Clearly is a mental health marketplace that connects clients with licensed therapists. You'll own how we talk to users after sign-up, across email and WhatsApp. The goal is a channel that grows revenue and retention, and feels like care, not pressure.

This is a senior, hands-on role. You'll work closely with product, engineering and analytics, and have real autonomy over what we send, when, and to whom.

What you'll do

- Own CRM across email and WhatsApp: strategy, flows, contact policy and results.

- Build and improve lifecycle flows (onboarding, activation, reactivation, win-back) based on user behaviour and product signals.

- Own segmentation: know which user attributes and events we have, and work with product on what's missing.

- Set up and maintain channel integrations together with engineering.

- Run a regular testing cadence and measure impact in revenue and retention, not just opens and clicks.

- Build channel reporting and explain results simply to the team.

- Keep communication caring, private and on-brand: nothing in a subject line or preview should reveal that someone is in therapy.

What you bring

- 4+ years in CRM / lifecycle / retention marketing in product companies, including 2+ years owning the channel end-to-end with a revenue KPI.

- Hands-on experience with Customer.io, Braze, Iterable or similar, including the data model, event-triggered campaigns and API/webhooks.

- Comfort with data: you build your own reports and know how to prove that a campaign actually worked.

- Solid deliverability and GDPR basics.

- Strong writing and an ethical, care-driven approach to retention.

Who you are

- Owner: you finish what you start and take on areas nobody owns yet.

- Systems thinker: you design how the whole channel works, not just the next campaign.

- Clear communicator: you can explain complex logic simply.

Nice to have

- WhatsApp Business API or push notifications.

- Experience in health, wellness or mental health products.

- SQL basics; Mixpanel, Looker or BigQuery.

- Working across two or more markets/languages.