Senior CVM and Marketing Analysis

Job description

Job Description

We are looking for a Senior CVM & Marketing Analytics professional with strong experience in the Telecommunications (Telco) industry.

The role focuses on Telco CVM, customer base management, customer segmentation, campaign design, and campaign impact measurement.

Key Responsibilities

- Decide which customer attributes and segments are worth building.

- Own the Telco use case library.

- Define what each customer segment means commercially and how its value is measured.

- Design and measure customer campaigns.

- Build and use customer segments in a real customer data or campaign environment.

- Own CVM use cases end to end, including:

- Churn

- Retention

- Dormancy

- Win-back

- Upsell

- Tariff migration

- Device upgrade

- Prove campaign impact through control design, uplift, and incrementality measurement.

- Work with engineering teams to specify customer attributes and segments.

- Work with a Customer Data Platform or campaign management platform.

Requirements

Requirements

- 7+ years of experience.

- Telco experience is mandatory.

- Experience in Telco CVM, customer base management, or marketing analytics.

- Hands-on experience in personally designing and measuring campaigns.

- Strong understanding of Telco commercial drivers, including:

- ARPU

- Churn economics

- Recharge behaviour

- Prepaid and postpaid mechanics

- Cross-sell into fixed and content

- Experience with customer segmentation in a real customer data or campaign environment.

- Experience with CVM use cases such as churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrade.

- Strong understanding of control design, uplift, and incrementality measurement.

- Strong SQL skills.

- Experience with a Customer Data Platform or campaign management platform is preferred.

- Experience working with engineering teams to specify customer attributes and segmen