Senior Dating Media Buyer (FB)

Job description

Responsibilities:

* Launching and managing advertising campaigns across multiple traffic sources (Meta/Facebook Ads, Google UAC, Unity Ads, Moloco, Taboola and other native ad networks).

* Daily campaign optimization to achieve target KPIs (ROI, CPA, EPC, uEPC, CR, LTV).

* Performance analysis and decision-making based on data.

* Creating testing plans and running A/B tests for creatives, audiences, placements and bidding strategies.

* Finding profitable combinations of GEO / Offer / Creative / Audience / Traffic Source.

* Scaling profitable campaigns while maintaining target profitability.

* Monitoring traffic quality and compliance with platform and partner requirements.

* Preparing daily/weekly reports.

* Following internal processes, security policies and confidentiality requirements.

Requirements:

Requirements

* 2+ years of experience as a Media Buyer / User Acquisition Manager.

* Experience with one or more traffic sources:

* Meta (Facebook) Ads - is a must

* Strong understanding of performance marketing metrics:

* ROI

* CPA

* EPC

* uEPC

* CTR

* CR

* CPC

* CPI

* LTV

* Experience launching and scaling mobile applications and link.

* Strong analytical skills and data-driven decision making.

* Experience with tracking platforms (Keitaro).

* Experience with A/B testing.

* Ability to evaluate and improve creative performance.

* Self-driven, responsible and result-oriented