Senior Dating Media buyer (Native ADS)

Job description

Responsibilities

* Launch, optimize, and scale Native Ads campaigns for the Dating vertical.

* Manage campaigns across native advertising platforms (Taboola, Outbrain, Revcontent, etc.).

* Analyze campaign performance and optimize towards CPL, ROI, ROAS, and other KPIs.

* Develop testing strategies for creatives, landing pages, angles, and audiences.

* Work closely with design tools, AI tools, and developers to improve campaign performance.

* Monitor traffic quality, conversion rates, and user behavior.

* Identify new traffic sources and scaling opportunities.

* Track competitors and market trends.

* Prepare regular performance reports and actionable insights.

Requirements:

* 2+ years of experience buying traffic for the Dating vertical.

* Strong experience with Native Ads platforms.

* Proven record of profitable campaign scaling.

* Excellent understanding of CPL, EPC, CTR, CR, ROI, ROAS, LTV, and other performance metrics.

* Experience with tracking platforms such as Voluum, Binom, RedTrack, Keitaro, or similar.

* Experience with landing page testing and funnel optimization.

* Strong analytical skills and data-driven decision making.

* Ability to work independently and take ownership of results.