Senior Lifecycle Marketing Manager
David Kennedy Recruitment · Remote - Paris, France | London, United Kingdom | Lisbon, Portugal | Milan, Italy | Rome, Italy | Berlin, Germany | Athens, Greece | Barcelona, Spain | Bari, Italy | Split, Croatia | Copenhagen, Denmark | Oslo, Norway | Tallinn, Estonia | Limassol, Cyprus | Budapest, Hungary | Florence, Italy | Amsterdam, Netherlands | Stockholm, Sweden | Warsaw, Poland | Kraków, Poland | Lublin, Poland | Opole, Poland | Tokyo, Japan | Seoul, South Korea | Beijing, China | Taipei City, Taiwan | Hong Kong | Chongqing, China | Bangkok, Thailand | Manila, Philippines | Kuala Lumpur, Malaysia | Hanoi, Vietnam | Hanover, Germany | Wuhan, China | Shanghai, China | Hangzhou, China | Tel Aviv-Yafo, Israel · 2026-09-15
Job description
David Kennedy Recruitment is working with a fast-growing international AI company to recruit a Senior CRM & Lifecycle Manager for its Growth team. The role focuses on turning CRM into a major revenue channel by driving first-purchase conversion, repeat purchases, retention, reactivation and LTV across a high-volume B2C consumer product.
Position: Senior Lifecycle Marketing Manager
Location: Europe/ASIA, Remote
Employment type: B2B engagement preferred
Remuneration: Competitive total package + bonus.
DUTIES AND RESPONSIBILITIES:
- Own CRM performance across registered-user-to-first-purchase conversion, token revenue and repeat purchase frequency
- Build and optimize customer segments, triggers, campaigns and automated lifecycle journeys
- Drive first-purchase conversion and repeat monetization through targeted CRM initiatives
- Own onboarding, retention, churn prevention, reactivation and LTV initiatives
- Design and run CRM experiments to identify and scale the highest-value opportunities
- Analyze customer behavior and revenue performance to identify opportunities for conversion and monetization
- Measure CRM impact through clear attribution, incrementality and before-and-after performance analysis
- Work cross-functionally to develop and implement CRM initiatives and experiments
- Identify opportunities to improve CRM contribution to overall business revenue
- Build momentum and solve problems independently in an environment without a finished playbook
- Contribute to the development and improvement of the CRM function
- Use AI tools where relevant for analysis, segmentation, personalization, experimentation and content development
- Lead or coach CRM specialists where applicable.
REQUIREMENTS:
- Proven track record of personally driving significant commercial impact through CRM
- Ability to demonstrate a clear CRM improvement with baseline, actions, personal ownership, timeframe and measurable final result
- Relevant B2C experience in a high-volume consumer business based on subscriptions, repeat deposits, tokens, credits, virtual currency or another recurring-purchase model
- Hands-on experience building customer segments, triggers, campaigns, experiments and automated lifecycle journeys
- Proven ownership of both first-purchase conversion and repeat monetization
- Strong understanding of revenue, conversion, retention and LTV
- Strong understanding of CRM attribution and incrementality
- Experience working with data to identify opportunities and make commercial decisions
- Strong experimentation and problem-solving mindset
- Ability to distinguish personal contribution from wider team results
- Comfortable working independently without a finished playbook
- Ability to work cross-functionally and create momentum without waiting for perfect information
- Experience in iGaming, free-to-play gaming or other repeat-purchase models is an advantage
- Experience leading or coaching CRM specialists is an advantage
- Experience using AI for CRM analysis, segmentation, personalization, experimentation or content development is an advantage
- English C1-C2
- Fully comfortable working with uncensored AI models and adult-oriented content.
BENEFITS:
- Competitive salary package
- Additional performance-based bonus
- B2B contract preferred
- Opportunity to take significant ownership of CRM growth and monetization
- Direct reporting line to the Co-founder & CMO
- International, high-growth AI environment
- And many more!!!