Senior Lifecycle Marketing Manager (Europe/Asia)

Job description

We're looking for a Senior Lifecycle Marketing Manager to build and scale CRM strategy into a primary revenue driver. Reporting to Co-founder & CMO, this fully remote role owns end-to-end lifecycle marketing (email, push, in-app messaging, promotions) to boost conversion, retention, repeat purchases, and LTV.

Key Responsibilities

- End-to-End Lifecycle Ownership: Lead CRM strategy across onboarding, abandoned checkout, retention, reactivation, and offer flows.

- Data-Driven Optimization: Analyze user behavior to identify friction points, build custom segments, and run rapid experiments.

- Cross-Functional Execution: Collaborate with Product, Data, Engineering, and Creative teams to enhance tooling, tracking, and campaign logic.

- Monetization & LTV: Drive repeat transactions, specifically targeting token/credit purchases and subscription renewals.

Qualifications & Requirements

- Proven B2C Track Record: Demonstrated success driving measurable revenue, conversion, and retention in high-volume B2C subscription or transactional environments.

- Hands-On Execution: Ability to personally set up journeys, segmentation, triggers, testing, and attribution analysis.

- Domain Comfort: Comfortable marketing products powered by uncensored AI models and content.

- Bonus Backgrounds: Experience in iGaming, gaming, fintech, consumer tech, virtual currency/token models, or fast-scaling startups.

Company & Benefits

- Work Setup: Fully remote work with flexible B2B or employment contracts.

- Time Off & Events: 20 days paid PTO plus an annual in-person team meetup.

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Perks & Allowances:

- Monthly health insurance allowance + OpenUp mental health access for employee and family.

- Co-working stipend

- Professional learning/development budget.

- Hardware provided

- Premium access to AI tools (ChatGPT, Claude, Cursor, Hugging Face).

Originally posted on Himalayas