Senior Marketing Manager

Job description

About Project:

The product is a leading cloud communications platform that helps businesses connect with customers through voice, messaging, and omnichannel communication solutions. Trusted by global businesses, we combine innovative technology with a data-driven approach to help companies scale their customer engagement.

About the Role:

We’re looking for a Senior Marketing Manager to become our first in-house marketing expert, fully embedded within the Product team. This is a hands-on role with high ownership, where you’ll be responsible for driving marketing strategy and execution across acquisition, conversion, and retention.

Responsibilities:

- Own and execute marketing initiatives across SEO, GEO, PPC, and brand marketing.

- Build, manage, and optimize paid campaigns across Google, LinkedIn, Bing, and other relevant platforms.

- Monitor daily performance metrics, including spend, leads, sign-ups, and conversions.

- Conduct SEO audits and drive improvements from analysis to implementation.

- Lead A/B testing and conversion rate optimization initiatives.

- Partner with Sales to improve lead quality and with Customer Success to increase LTV and reduce churn.

- Brief and collaborate with Content and Design teams on campaign assets and experiments.

- Report on marketing performance, ROI, and key initiatives to stakeholders.

- Propose new growth initiatives and execute them autonomously.

Requirements:

- 5+ years of B2B marketing experience.

- Experience working in companies with 100+ employees.

- Proven ownership of marketing budgets and performance reporting.

- Strong hands-on expertise in: SEO, PPC, GEO (Generative Engine Optimization) (mandatory)

- Strong analytical mindset with experience in A/B testing, funnel optimization, and ROI measurement.

- Excellent cross-functional communication skills.

- Experience working closely with Product, Sales, and Customer Success teams.

Tools & Platforms:

- Google Ads

- LinkedIn Ads

- Google Analytics

- Google Search Console

- SEO and performance analytics tools

Strong Plus:

- Experience in the VoIP, telecommunications, or voice-tech industry.

- Experience being the first or sole marketing hire in a growing company.

- Success Metrics

Primary Metrics:

- LTV

- Marketing ROI

Supporting Metrics:

- CAC

- Conversion rates

- Funnel performance

- Lead quality

- Customer retention and churn

What We Offer:

- Fully remote work environment.

- B2B / self-employed cooperation model.

- Accounting assistance and support.

- Company-provided equipment.

- Budget for courses and professional development.

- Team events and workshops.

- Strong HR support and people-first culture.

Growth Opportunity:

Once you’ve demonstrated impact, you’ll have the opportunity to hire and mentor a Junior Marketing Manager and help build the marketing function.

Hiring Process:

- Recruiter Screen

- Interview with Head of Product

- Skills Assessment

- Final Interview with the Co-founder and the Team