Senior Media Buyer FB

Job description

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.

We are looking for a Senior Media Buyer FB

Requirements

• Building and owning Meta strategy across multiple GEOs or products

• Deep understanding of iGaming funnels, player lifecycle, LTV and monetization logic

• Ability to build full retargeting funnels based on player behavior and funnel stage

• Advanced audience segmentation by visits, clicks, registrations, deposits, activity and value

• Ability to build audience priorities, exclusions and retargeting logic across segments

• Advanced Facebook Ads account structure optimization for scale and efficiency

• Strong experience with CBO, ABO, campaign duplication and budget scaling mechanics

• Ability to forecast performance and plan budget allocation by GEO, segment and audience quality

• Strategic optimization based on CPA, CPS, CPL, ROI, LTV, NGR, GGR and player quality

• Advanced work with Pixel, CAPI, event matching, postbacks and attribution logic

• Ability to diagnose tracking issues and explain data discrepancies between Meta, Keitaro and advertiser reports

• Advanced experience with Keitaro, TDS platforms, macros, offers, postbacks and reporting

• Strong experience with anti-detect browsers, account infrastructure and operational limitations

• Ability to analyze active campaigns by CPM, CPC, CPA, CTR, CR, CVR, FTD, deposits and volume

• Ability to decide what to scale, pause, cut or test based on data

• Experience with competitor research, Spy services and creative market analysis

• Ability to research current market angles, funnels and creative approaches

• Ability to create A/B testing plans and provide clear test reports

• Ability to build creative hypotheses and prepare detailed technical tasks for designers

• Understanding of creative fatigue, funnel quality and player quality impact

• Experience with webview apps and PWA apps, including tracking and launch logic

• Ability to adapt funnels to improve traffic quality and conversion efficiency

• Ability to analyze traffic by GEO and prepare growth plans

• Advanced cohort analysis by traffic source, GEO, segment and player behavior

• Ability to connect media buying decisions with product and business outcomes

• Experience working with Jira and improving operational processes

Responsibilities

• Launch and scale Facebook advertising campaigns

• Manage and optimize advertising budgets

• Analyze campaign performance and improve KPIs

• Test creatives, audiences, and campaign strategies

• Work with tracking systems and ensure data accuracy

• Collaborate with designers, developers, and affiliate managers

• Research new GEOs, audiences, and scaling opportunities

• Share best practices and improve team processes

Benefits

🍀 An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more;

🤝Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;

📍Beautiful offices in Warsaw, Limassol, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day;

🧑💻Modern corporate equipment based on macOS or Windows and additional equipment are provided;

🏖Paid vacations, sick leave, personal event days, days off;

👨⚕️Corporate health insurance program for your well-being;

💵Referral program — enjoy cooperation with your colleagues and get a bonus;

📚Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences;

💁🏼♀️Rewards program for mentoring and coaching colleagues;

✈️In-house Travel Service;

🦄Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays;

🎳Company events, team buildings.