Senior Regional Marketing Manager, France

Job description

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator's top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Summary

The Senior Regional Marketing Manager, France owns the go-to-market marketing strategy

for their region. This is a senior individual contributor role that requires strong strategic thinking,

data-driven decision-making, and the ability to operate as the marketing leader for the region,

aligning Sales, SDR, Global and local teams behind a coherent regional narrative.

This role goes beyond campaign execution. The expectation is to build a regional marketing

engine: understand the market, define priorities, own the pipeline contribution, and lead

cross-functional alignment. This is also a hands-on role, senior presence comes from the quality

of thinking and output, not delegation.

What You'll Do

1. Regional Strategy & Market Ownership

- Develop and own a quarterly regional marketing plan grounded in pipeline data, sales input, and market intelligence.

- Define regional priorities and GTM narrative for France, including country-level nuances where relevant.

- Proactively identify market opportunities and risks; bring forward recommendations without waiting to be directed.

- Own the regional marketing calendar and ensure all activities map to measurable business outcomes.

- Manage the regional marketing budget proactively: track actual spend against plan, flag variances early, and propose in-flight reallocations based on performance data not just report what was spent.

2. Integrated Campaign Planning & Execution

- Design and drive integrated campaigns that orchestrate multiple channels: digital, email, paid, SDR outreach, content, and field activations and own the execution directly, not just the brief.

- Ensure campaigns are built from insights, not just creative output. Each campaign should have a clear hypothesis, target audience, and success metric.

- Maintain active alignment with global functions — Demand Generation, Brand, Strategic Events, and Product Marketing — to ensure regional plans are integrated with global programmes and not built in isolation.

- Partner with the Field & Event Marketing Manager for France to co-design and execute integrated campaigns. Drive their involvement and ensure field activities connect to the broader campaign arc — without a direct management line, this requires clear briefing, shared ownership, and proactive coordination.

3. Pipeline & Performance Accountability

- Own and report on regional marketing contribution to pipeline, MQLs, and sourced revenue.

- Build and maintain a performance dashboard for the region; present results and learnings to senior stakeholders on a regular cadence.

- Make data-informed trade-offs on budget and resource allocation; flag underperforming programs early and propose pivots.

- Comfortable interpreting funnel metrics, attribution data, and campaign performance in tools such as Salesforce and marketing analytics platforms.

4. Sales & GTM Alignment

- Act as the primary marketing partner for the regional Sales and SDR teams.

- Run regular regional syncs with Sales leadership to align on priorities, account coverage, and pipeline health.

- Develop account-based and segment-specific programs where relevant; proactively propose plays that Sales can activate.

- Translate sales feedback into actionable marketing programs — not just tactical requests, but strategic responses.

5. Cross-functional Leadership & Prioritisation

- Lead the coordination of cross-functional contributors (Sr Field Marketing, Digital, Content, Design, SDR) toward a shared regional plan.

- Own the prioritisation of regional marketing initiatives; make clear trade-off decisions and communicate them to stakeholders.

- Proactively manage capacity and scope — identify what to deprioritise or defer, and explain the rationale.

- Escalate blockers early and propose solutions; do not wait to be unblocked.

6. Market Intelligence & Localisation

- Stay current on the competitive landscape, buyer trends, and regional dynamics for EMEA South.

- Adapt global messaging and positioning to local context and push back on global teams when the regional fit is poor.

- Bring forward market insights proactively as inputs to product, sales, and leadership conversations.

What You'll Bring

- 5+ years in B2B marketing with direct ownership of regional marketing programmes.

- Proven track record of building and executing integrated marketing campaigns.

- Strong analytical skills; ability to work with CRM and marketing analytics data independently.

- Experience collaborating directly with Sales and SDR teams in a pipeline-accountability

model.

- Fluent in English & French

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

- Our salary range reflects gross base salary. For commercial roles with commission eligibility, this figure represents On-Target Earnings (OTE), inclusive of base salary and target commission.

- Salary ranges are quoted in USD as a consistent global reference. Your offer will be localized to your country's currency using a market-aligned conversion.

- Final pay is based on objective, job-related criteria including experience, skills, and location.

- We don't ask about salary history. Offers are based on the role and what you bring to it.

Some things you'll enjoy

- Stock grant opportunities dependent on your role, employment status and location

- Additional perks and benefits based on your employment status and country

- Optional flexible working office membership, with IWG

At Deel, we're an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @ deel.com and other acquired company emails like @ payspace.com and @ paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

Deel welcomes persons with disabilities to apply to any of our open roles. We will provide application and/or interview accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities or other needs. If you require application and/or interview accommodations, please inform our Talent Acquisition Team via email ( recruiting@deel.com ) and a team member will be in touch to ensure your equal participation.

As part of our hiring process, we primarily rely on interviews and role-related assessments. In limited cases, we may also consider informal background information relevant to the role, in line with our privacy and fairness obligations.

This application process may utilise Automated Employment Decision Tools (AEDT) and AI systems to assist in evaluating candidates based on experience level, technical skills and qualifications. This processing is conducted in compliance with applicable Data Protection, AI Governance and Labour Laws. We ensure human oversight is maintained in all final hiring decisions. Your personal data is not used to train AI models. For more information on how we process your personal data, please see our Recruitment Privacy Policy.

- For NYC Residents: In accordance with NYC Local Law 144, an independent bias audit has been conducted on AEDT

REMOTELY.LIVING INSIGHTS

Salary insights

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