Senior Salesforce Marketing Cloud Consultant

Job description

About the role

In this role, you will take ownership of Salesforce Marketing Cloud environments, ensuring reliable, secure, and high-performing marketing operations at enterprise scale. As part of SoftServe’s Salesforce Center of Excellence, you will work with global clients and a large expert team to design and optimize data-driven, multi-channel customer journeys.

Responsibilities

- Lead client discovery and advisory sessions to assess marketing technology needs and translate business objectives into Marketing Cloud architecture and solution designs

- Design and implement multi-channel customer journey strategies using Journey Builder and Automation Studio, aligning technical solutions with client business goals across email, SMS, push, and social

- Architect and build advanced, personalized campaigns using AMPscript, SSJS, and dynamic content, establishing reusable patterns and best practices for client teams

- Define and govern data architecture strategy within Marketing Cloud, including Data Extensions, Contact Builder, segmentation models, and integration data flows

- Design and lead implementation of Marketing Cloud Connect and third-party integrations (Sales Cloud, Service Cloud, Data Cloud, CDPs) via REST/SOAP APIs, ensuring scalable, unified customer data architecture

- Establish platform governance frameworks, security models, and compliance standards (CAN-SPAM, GDPR, CASL) tailored to client regulatory requirements

- Conduct platform health checks, deliverability audits, and performance optimization assessments, delivering recommendations and roadmaps to clients

- Own pre-sales activities, including solution scoping, effort estimation, and proposal development for prospective Marketing Cloud engagements

- Facilitate workshops and training sessions with marketing, analytics, and engineering stakeholders to drive adoption, alignment, and best-practice usage

Requirements

- 6+ years of hands-on experience with Salesforce Marketing Cloud, including 4+ years in a client-facing consulting or solution architecture capacity, ideally with prior experience leading engagements as a senior or lead consultant

- Salesforce Marketing Cloud Consultant and/or Administrator certification; candidates must hold at least one, with both considered a strong advantage

- Deep expertise across Marketing Cloud Studios and Builders — Email Studio, Journey Builder, Automation Studio, Mobile Studio, Contact Builder

- Advanced skills in AMPscript, SSJS, and SQL, with proven experience designing complex personalization logic, automation workflows, and data models

- Proven track record designing and leading Marketing Cloud Connect and third-party integrations (Sales Cloud, Service Cloud, Data Cloud, CDPs) via REST/SOAP APIs

- Demonstrated experience defining data governance, segmentation strategy, and data hygiene standards at an enterprise, multi-client scale

- Strong grasp of email deliverability, compliance frameworks (CAN-SPAM, GDPR, CASL), and marketing automation strategy, with ability to advise clients on best practice

- Experience in solution scoping, technical proposal writing, and pre-sales support

- Excellent stakeholder management and communication skills

- Proficiency in advising senior technical and business audiences and leading cross-functional workshops