Sports Retention Manager

Job description

Product: iGaming | Betting

GEO: India

Format: Remote

Responsibilities

- Develop and execute retention strategies for sports betting players.

- Create and launch loyalty, bonus and gamification mechanics in Smartico.

- Plan campaigns around key sporting events, including IPL and major tournaments.

- Own the full campaign cycle: idea → segmentation → setup → launch → performance analysis.

- Work with RFM and lifecycle segmentation.

- Run A/B tests and control groups to measure campaign uplift.

- Monitor retention, reactivation, churn and bonus efficiency metrics.

- Collaborate with Content, Design, Product and Analytics teams.

Requirements

- 2+ years of experience in CRM / Retention within iGaming.

- Proven experience specifically in Sports / Betting.

- Hands-on experience with CRM platforms: Smartico is a strong plus; Optimove, Fast Track or Symplify are also relevant.

- Strong understanding of betting audiences and sports-driven retention cycles.

- Experience with segmentation, A/B testing and retention analytics.

- Ability to work independently and build priorities without constant supervision.

- English sufficient for documentation and written communication.

Nice to Have

- Experience with India / cricket / IPL.

- Experience launching or rebuilding loyalty programs.

- Hands-on experience with gamification: tournaments, missions, leaderboards.

- Understanding of Responsible Gaming principles.

- Experience working with large sports player bases.

Benefits

- Fully remote work.

- High level of autonomy and ownership.

- Opportunity to build and develop Sports Retention from the ground up.

- International product with a focus on the Indian market.

- Direct impact on key retention metrics and business performance.

- Career growth opportunities as the Sports Retention Tribe develops.