Strategy & Insights Manager (Influencer Marketing)

Job description

About The Shelf

The Shelf is a fast-growing influencer marketing agency that blends data science with creativity to deliver standout campaigns. We work with top brands and platforms to craft strategies that are performance-first and culturally relevant.

Everyone claims to be data-backed. We prove it:

📈 Our top-funnel campaigns outperformed a client’s lower-funnel agency campaigns by 5x in conversions

📺 TikTok verified that our campaigns perform 500x above their ad benchmarks in watch time

🥈 One of our TikTok ads ranked #2 globally for an entire month

But what really sets us apart? Our people-first culture. We actively discourage burnout, uphold a true 40-hour workweek, and invest deeply in our team’s wellbeing and growth.

💼 100% covered healthcare

🏖️ Flexible PTO

🎉 Company holidays that actually get honored

✈️ In-person off-sites in Atlanta to foster real connection

About the role

- We’re hiring a Strategy Manager to join our growing team and help shape the future of influencer marketing. You’ll bring cultural insight and creative strategy to life through storytelling, source high-quality creators who align with client goals, and support innovation across campaigns, client renewals, and agency marketing efforts.

What you'll do

🔍 Market Intelligence Support

- Research platforms, brands, and verticals

- Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives

- Identify algorithm-centric cultural trends shaping content and influencer strategy

📊 Strategy Support

- Build data-rich decks for pitches and campaigns

- Translate data into compelling narratives

- Source high-quality, relevant creators within the social landscape

- Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking

- Align creator ecosystems and platform behaviors with campaign goals

- Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way

- Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time

🤖 AI & Content Intelligence

- Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables

- Support initiatives around trendspotting and creator discovery using AI

🤝 Cross-Functional Collaboration

Work closely with multiple teams to deliver strategic impact across the business:

- Creative: Support ongoing client renewals with trend and creator insight

- New Business: Contribute to RFPs with standout strategy and creator POVs

- Marketing: Provide strategic input and support for agency webinars and thought leadership content

Product: Partner with internal stakeholders on evolving agency tech and UI needs

- Agency-Wide: Support case study upkeep to ensure best-in-class examples of our work are captured and published

Qualifications

✅ 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar

✍️ A strong writer and storyteller who brings clarity to complexity

🧠 Curious, proactive, and scrappy—you love turning noise into signal

📈 Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT

📊 Strong with Google Slides or PowerPoint

🔮 Bonus: Trend forecasting, creator discovery, or early-stage AI experience

🏢 Bonus: Experience at a startup, creative agency, or marketing-tech company

🎨 Major Bonus: Strong visual design skills

Why You’ll Love It Here

We’re building something meaningful and sustainable—without burning people out. We care about impact, balance, and raising the bar in our industry.