User Acquisition Manager

Job description

About the company

SaaS product, profitable, growth stage. A small American-Ukrainian product team has a few data retrieval services (e.g., VIN lookup) and several psychological tests and quizzes. Working with the US and EU markets.

Key Responsibilities

- Own acquisition budgets across paid channels (Meta, Google, TikTok, etc.)

- Scale winning campaigns/creatives - budget allocation, bidding, audience expansion

- Track CPA, ROAS, LTV, payback period, retention by cohort

- Test new acquisition channels beyond the current stack

- Coordinate with the Performance Marketer to avoid overlap and align on scale vs. test

- Flag performance/budget risks early (CPA spikes, platform/account issues)

Requirements

- 2-4 years in UA/performance marketing, ideally subscription or app-based products

- Hands-on experience with major ad platforms (Meta, Google, TikTok)

- Strong grip on unit economics (CPA/ROAS/LTV) for budget decisions

- Experience scaling campaigns, not just launching/testing

- Comfortable as a peer to a strong performance marketer, not above or below

- English B2-C1

Nice to have

- Quiz-funnel/subscription niche experience

- Experience beyond the "big 3" ad platforms

Conditions

- Fully remote setting

- Corporate devices (laptop, power station)

- Unlimited PTO (paid time off) policy

- Udemy courses