User Acquisition Manager / Senior User Acquisition Manager (Meta Ads) affmy.com

Job description

About the product

We're building a web product in the AI Girlfriend niche — one of the fastest-growing segments in the AI industry. The product is actively scaling, and we're now strengthening our performance marketing team.

What you'll be doing

- Launch, manage, and scale advertising campaigns in Meta Ads (Facebook/Instagram) with budgets of $100,000/month and up;

- Develop and test hypotheses across creatives, audiences, funnels, and landing pages;

- Analyze unit economics daily (CPA, ROAS, CPI, LTV, ROMI, etc.) and make fast decisions on campaign optimization;

- Work closely with the creative team: write briefs, test hypotheses, cut underperforming combos;

- Scale successful campaigns without losing efficiency;

- Track trends and changes in Meta's policies, quickly adapt strategy;

- Collaborate with the analytics and product teams to improve funnel performance.

What we're looking for

- 6+ months of Meta Ads media buying experience, with recent, active experience — at the time of applying, you should be running or have very recently run campaigns;

- Experience in AI products, dating, or dating web products;

- Proven track record managing ad budgets of $100,000+/month on Meta accounts;

- Deep understanding of performance marketing metrics and data-driven decision-making;

- Experience with web products (landing pages, funnels, conversion tracking);

- Experience scaling campaigns without a sharp drop in efficiency;

- Self-driven, fast decision-making, ownership of results.

Nice to have

- Experience working with a creative team and generating your own creative hypotheses;

- English language proficiency.

What we offer

- Fully remote work format;

- Working with a large-scale, growing product and real advertising budgets;

- Direct impact on product growth and fast decision-making without unnecessary bureaucracy;

- Terms discussed individually based on interview results;

- Offer is formed in EUR.