Web Analyst

Job description

We're looking for a Web Analyst to become part of a top-tier global company specializing in membership, leisure travel, hospitality, consumer finance, and subscription services. The successful consultant must be flexible enough to adjust their schedule to work until 1 pm EST.

Responsibilities

- Maintain and troubleshoot GA4 and GTM organization-wide, covering tagging, configurations, and general upkeep

- Develop and resolve issues with data layer events and custom tracking needs

- Draft technical specification documents at the development level, detailing event names, variables, and sample payloads

- Test new website and app releases to confirm proper functioning of analytics and marketing tags

- Diagnose and resolve tracking problems involving GA4, GTM, APIs, cookies, redirects, and SPAs

- Deploy and maintain third-party platforms such as FullStory, Qualtrics, Quantum Metric, Simon Data, Google Ads, and marketing pixels

- Manage consent and privacy tracking through OneTrust

- Collaborate with marketing, business, and product teams to identify measurement requirements and design appropriate methodologies

- Uphold data quality standards through QA processes, verifying the data layer and configured events function correctly

- Work alongside development, product, marketing, and other stakeholders during new site launches, feature rollouts, and analytics upgrades

Requirements

- A minimum of 3 years working in web analytics

- Strong command of GA4 and GTM, encompassing tagging, configuration, and troubleshooting

- Ability to construct and debug data layer events and custom tracking solutions

- Strong writing skills for development-level technical specification documents

- Solid grasp of tracking challenges related to APIs, cookies, redirects, and SPAs

- Working knowledge of third-party tools including FullStory, Qualtrics, Quantum Metric, Simon Data, and Google Ads

- Familiarity with consent and privacy tracking practices via OneTrust

- B2-level English language skills