Web Analyst

Job description

We are seeking a Web Analyst to join a leading global membership and leisure travel company operating at the intersection of hospitality, consumer finance, and subscription services. The consultant should be able to shift working hours to work till 1 pm EST.

Responsibilities

- Support GA4 and GTM across the organization including tagging, configurations, maintenance and troubleshooting

- Build and troubleshoot data layer events and custom tracking requirements

- Write development level technical software specifications documentation including event names, variables and sample payloads

- QA new website/app releases to ensure analytics and marketing tags are functioning correctly

- Troubleshoot tracking issues across GA4, GTM, APIs, cookies, redirects and SPA

- Implement and support third party tools like FullStory, Qualtrics, Quantum Metric, Simon Data, Google Ads and marketing pixels

- Support consent and privacy related tracking via OneTrust

- Partner with marketing, business and product teams to understand measurement needs and determine methodology to capture it

- Assist in maintaining data quality by following the QA process ensuring the data layer and configured events are working properly

- Partner with development, product, marketing and other stakeholders on new site launches, features and analytics enhancements

Requirements

- 3+ years of experience in web analytics

- Expertise in GA4 and GTM including tagging, configurations and troubleshooting

- Skills in building and troubleshooting data layer events and custom tracking requirements

- Proficiency in writing development level technical software specifications documentation

- Understanding of tracking issues across APIs, cookies, redirects and SPA

- Familiarity with third party tools like FullStory, Qualtrics, Quantum Metric, Simon Data and Google Ads

- Knowledge of consent and privacy related tracking via OneTrust

- English proficiency at a B2 level